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Showing 76 sessions in InterContinental Stephen F. Austin

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  1. Branding Without Bullshit: Building Social Media-Proof Brands to

    Panel on Friday 9th March

    Consumers don’t believe marketing. We believe our experiences. Our friends’ experiences. Even complete strangers’ experiences. In an always-on, social media-enabled world, consumer experiences – and consumers’ willingness to share them ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  2. Effective Social Media Presence in Higher Ed to

    Core Conversation on Friday 9th March

    Higher education isn't known for early adoption of innovation. As an industry, it tends to lag behind. This has been generally true of social media implementation as well. And yet ...

    At InterContinental Stephen F. Austin, Assembly Room (map)

  3. This New House: Featuring Bob Vila to

    Panel on Friday 9th March

    Bob Vila remains a household name, 32 years after the premiere of his first TV series, “This Old House.” Many consider him the father of reality television. How does digital ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  4. We Made This, and It's Not an Ad to

    Solo on Friday 9th March

    What if agencies and marketers created products and services, not just ads? And what if they made these things for themselves, not just for clients? They do. But tackling things ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  5. It's Alive: Interactive Machines That Captivate to

    Panel on Friday 9th March

    Check out four teams that have combined machines, specialized interactive software and the web to create rich interactive experiences. The result: Raving audiences and media buzz. Breakthrough interactive machines including ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  6. Show & Smell: Marketing Experiences Beyond Visual to

    Panel on Friday 9th March

    A hands-on crowd experience of leading edge technologies, this panel seeks to define what the key factors of making new technology work in a promotional marketing program or experiential state. ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  7. Smokey Bear Tweetup to

    Core Conversation on Friday 9th March

    Smokey Bear has been a national icon since 1944 and has had a Twitter icon since 2010. Meet Smokey and the man behind the bear's tweets. While Smokey usually reminds ...

    At InterContinental Stephen F. Austin, Assembly Room (map)

  8. Influence: It's in Your Genes to

    Dual on Saturday 10th March

    More and more marketers are looking to tap into data to determine a value on a person. Tools like Klout, PeerIndex, and Kred are developing their businesses around your influence. ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  9. Integrating Brands into Social Television to

    Panel on Saturday 10th March

    In 2011, social television hit the mainstream with networks across the board embracing social media in a big way, launching a myriad of products ranging from Facebook brand pages and ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  10. Hacking YouTube: Science & Secrets of Viral Videos to

    Solo on Saturday 10th March

    The goal of this session is to demystify the “viral video” and demonstrate that there is in fact a science to creating viral hits. In this presentation, I will discuss ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  11. How Your Data Can Predict the Future to

    Solo on Saturday 10th March

    Today, we have data – lots of it. We can process information – in many ways. We have models to understand our process. With these tools and a dash of ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  12. Market Developers Meet Up to

    Meet Up on Saturday 10th March

    Meet up with Market Developers in the Austin market that are making companies like Spredfast, Invodo, Bazaarvoice, etc shine. We are the tip of the spear, lets talk about whats ...

    At InterContinental Stephen F. Austin, Boardroom (map)

  13. Y Rappers R Better Marketers Than U to

    Core Conversation on Saturday 10th March

    To quote Jay-Z, “I’m not a businessman, I’m a business, Man.” No one connects more deeply with their audiences than rappers. They're fearless marketers -- stirring up trouble, grabbing the ...

    At InterContinental Stephen F. Austin, Assembly Room (map)

  14. How Brands Build Advocates By Anticipating Needs to

    Core Conversation on Saturday 10th March

    Why are brands constantly pissing us off online? Despite the opportunities for engagement that digital technologies provide, most companies’ customer service-focus has been reactionary. Brands only reach out to their ...

    At InterContinental Stephen F. Austin, Assembly Room (map)

  15. Rebuilding LEGO to

    Solo on Saturday 10th March

    In June 2003, Jørgen Vig Knudstorp presented the results of his internal study to the Board of LEGO. In a devastating report, he told them that 2003 was going to ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  16. Travel Writers Meet Up to

    Meet Up on Saturday 10th March

    Get together with other travel writers and bloggers for an hour of brainstorming, networking and storytelling. Coolest passport stamp smackdown is optional. Travel and tourism industry reps also welcome.

    At InterContinental Stephen F. Austin, Boardroom (map)

  17. Viral Is a Dirty Word: Strategic Video Success to

    Dual on Saturday 10th March

    “Viral.” No word in the interactive marketing lexicon derails strategic thinking quite as effectively. Everyone wants their video to go viral, but the fantasy of millions of people discovering a ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  18. FOMO: How Can Brands Tap into Fears of Missing Out to

    Solo on Saturday 10th March

    We’re in a FOMO state of mind, and it isn’t pretty. That’s Fear Of Missing Out, for those of you who’ve missed out on the acronym. Today we are exposed ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  19. The UX and UI Meet Up to

    Meet Up on Saturday 10th March

    This is a forum for anyone interested in User Experience and User Interface Design to mingle, tell stories, and generally get to know one another. There’s no goal or agenda ...

    At InterContinental Stephen F. Austin, Boardroom (map)

  20. The Visual Interface Is Now Your Brand to

    Solo on Saturday 10th March

    Like it or not, the digital world has changed at a wicked pace and more and more interactions between companies and customers now happen via an interface. Careful consideration of ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  21. Your Marketing Sucks: Why You Need to Think Local to

    Core Conversation on Saturday 10th March

    Every consumer is local. They live in a community. They’re engaging and interacting in their favorite places, online and offline. And much of today’s marketing misses the mark when it ...

    At InterContinental Stephen F. Austin, Assembly Room (map)

  22. Coolhunting and Coolfarming with Social Media to

    Panel on Saturday 10th March

    'Coolhunting' was conceived by the author/futurist William Gibson in his novel "Pattern Recognition." 'Cool hunting' is now an active research area at the MIT Center for Collective Intelligence. If past ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  23. How to Break Through the Noise with Great Events to

    Core Conversation on Saturday 10th March

    By now, every good marketer knows that bringing people together in the real world is a powerful tool for building a community around your company. Despite all our cool social ...

    At InterContinental Stephen F. Austin, Assembly Room (map)

  24. SEO Meet Up to

    Meet Up on Saturday 10th March

    Get together with other folks in the SEO industry for an hour of brainstorming, idea-building, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment ...

    At InterContinental Stephen F. Austin, Boardroom (map)

  25. Your Customers on Video Are Your Biggest Asset to

    Dual on Saturday 10th March

    Before any new customer buys your product, they need to trust your brand, and nothing can build credibility better than the testimonials of your biggest fans. But how to best ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  26. Sex Nets: Pickup Artists vs. Feminists to

    Salon on Saturday 10th March

    Are sex-positive feminism and pickup artistry inherently opposed? Are they possibly dependent on each other? In recent years, the popularity of the pickup artist movement has placed the subject in ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  27. Consumer Patterns Revealed by Dating Site Insiders to

    Panel on Sunday 11th March

    Why is it that out of 40M online daters in the U.S., only 1.3M are on the largest paid site? Even dating sites that don’t brand themselves as catering to ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  28. The State of Social Marketing to

    Panel on Sunday 11th March

    Brad McCarty, the North American editor of The Next Web, will give a 10 minute long, rapid-fire presentation on what he believes are the most important 3 changes in social ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  29. How Brain Science Turns Browsers into Buyers to

    Panel on Sunday 11th March

    Need to boost website conversion and sales? Want to accomplish more with fewer resources? You need to appeal to and engage your customer’s brain. The vast majority of your buyer’s ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  30. Social CRM Meet Up to

    Meet Up on Sunday 11th March

    Get together with other social CRM experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the ...

    At InterContinental Stephen F. Austin, Boardroom (map)

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