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Showing 83 sessions in Sheraton Austin Hotel at the Capitol

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  1. Digital vs. Print: Storyboard to Digital Delivery to

    Panel on Friday 9th March

    This panel offers an insider’s guide into the process behind creating customized digital magazine content and configuring it for delivery across multiple mobile devices. Moderated by Next Issue Media CTO, ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D, 3rd floor (map)

  2. Popping Your Bubble: Stories of the Digital Divide to

    Panel on Friday 9th March

    At SXSW 2011, there were tweets where people were just coming to the realization that not everyone out there has a smart phone or tablet. This panel is designed to ...

    At Sheraton Austin Hotel at the Capitol, Creekside I & II (map)

  3. The Future of Lifestyle Media to

    Panel on Friday 9th March

    Lifestyle media is big business. And in a down economy, DIY culture (sewing, canning, etc.) has seen a trendy resurgence. But the lifestyle industry is rapidly changing. How can you ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  4. Hyper Local Public TV Station Models: Content 3.0 to

    Panel on Friday 9th March

    How are public television stations positioning themselves for the future? Are they producers, curators of existing content or simply another model all together? The legacy model of public TV is ...

    At Sheraton Austin Hotel at the Capitol, Creekside I & II (map)

  5. Serendipity (n.): A Happy Discovery By Accident to

    Dual on Friday 9th March

    Entertainment is a natural need. Anticipation is a human hunger. What’s better than feeling completely catered to, without losing the excitement of surprise? We know what we like and what ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  6. The Power of Visual Storytelling to

    Panel on Friday 9th March

    A story can be told in a million different ways and constantly improving technology makes it even more fun for anyone to tell their story in their own unique way. ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D, 3rd floor (map)

  7. Get Lit: Why Story Matters to

    Solo on Friday 9th March

    You built a product. It's amazing, brilliant, even earth-shattering. You know it, your team knows it, your mom knows it. So why doesn't anyone else seem to get it? The ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D, 3rd floor (map)

  8. Public Radio Is Media’s Future. You Heard It Right to

    Solo on Friday 9th March

    At a moment of mass media disruption, public radio is kicking ass. Its broadcast audience is growing while others shrink; it rules the podcast charts on iTunes and pushes out ...

    At Sheraton Austin Hotel at the Capitol, Creekside I & II (map)

  9. The Fashion Fog: Redefining Content & Commerce to

    Panel on Friday 9th March

    Commerce and content have never been so intertwined. Fashion editors are jumping ship from magazines to join leading e-commerce platforms, while editorial destinations are introducing local deals and e-shops left ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  10. A Penny Press for the Digital Age to

    Panel on Saturday 10th March

    In the 19th century, the “penny press” revolutionized journalism by covering news that appealed to the broadest possible public. Today, as media organizations struggle to monetize online coverage and chase ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D, 3rd floor (map)

  11. Big Ol' Babies: Why Baby Boomers=Public Media FAIL to

    Panel on Saturday 10th March

    Public Media, or at least the public media funding model, has been cited as the future of the journalism industry. As Public Media continues to face funding challenges, there is ...

    At Sheraton Austin Hotel at the Capitol, Creekside I & II (map)

  12. Entertain or Fail: Brands As the New Publishers to

    Core Conversation on Saturday 10th March

    Brands today have more consumers at their fingertips than any TV show or magazine could ever offer thanks to an abundance of multi-connected digital platforms. But entertaining those consumers on ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  13. When Copyright Trolls Attack to

    Panel on Saturday 10th March

    On 2010, the U.S. Copyright Group quietly targeted tens of thousands BitTorrent users for legal action in federal court in Washington DC. The defendants, who started off as unnamed "John ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  14. Does Free Content Cannibalize Your Paid Consulting to

    Core Conversation on Saturday 10th March

    How Much Do You Open Your Kimono? Does "Thought Leadership" Imperil Your Ability to Monetize What You Know? Does giving away info snacks enable you to sell knowledge meals, or ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  15. Philanthropy Is Not the Future of Journalism to

    Dual on Saturday 10th March

    While donations play a key role in community support and engagement, the writing is on the wall regarding how much government, private and foundation funding will continue to be available ...

    At Sheraton Austin Hotel at the Capitol, Creekside I & II (map)

  16. Real-Time Newsjacking & a Cold-Blooded Tweeter to

    Panel on Saturday 10th March

    At UrgentGenius.com, we've spent 2 years gathering examples of ideas that have achieved stand-out by hijacking the news or have created real-time content. For SXSWi we've searched the globe to ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D, 3rd floor (map)

  17. Rethinking How to Communicate Science to

    Solo on Saturday 10th March

    It's been 30 years since Edward Tufte convinced designers that the visual display of quantitative information mattered. We illustrate evidence to promote understanding, but our choices to express science have ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  18. Crowd Sourcing Community Projects Like Tom Sawyer to

    Core Conversation on Saturday 10th March

    Customers are part of your culture. By inviting them to participate in your campaigns and community, you can speed progress, gain candid market insight, and have some fun. This conversation ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  19. Rise of Analytics: Impacting the Editorial Process? to

    Dual on Saturday 10th March

    The rapid proliferation of choices at the readers' fingertips for accessing content has made the editor's job more complicated than ever. Behavioral analytics will uncover when readers want what content, ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  20. Rude Awakening: Content Strategy Is Super Hard to

    Panel on Saturday 10th March

    It's official: "content strategy" has become a trendy buzzword phrase that everyone is using to describe everything remotely related to content. SEO content strategy! Social media content strategy! Content marketing ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D, 3rd floor (map)

  21. The New Hollywood: Building Celebrity Brands Online to

    Panel on Saturday 10th March

    Lights, Camera, Log-on. The evolution of social media has provided personalities the opportunity to manage & build their brand online. Celebrities create & share original content with followers & often ...

    At Sheraton Austin Hotel at the Capitol, Creekside I & II (map)

  22. Data Visualization and the Future of Research to

    Panel on Saturday 10th March

    Data are the building blocks of information, fueling our algorithmic digital world. But with so much data being produced, how can we process it? Visualization techniques allow users to understand ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  23. Rise of the Indie Web to

    Core Conversation on Saturday 10th March

    10 years ago nearly everyone at SXSW Interactive was known by their own personal site or blog. What happened? Over time we shifted our creative energies to the emergent "social ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  24. The Curators and the Curated to

    Panel on Saturday 10th March

    At the heart of our conversation: the relationship between publishers of original content and the web’s most influential curators. Seems simple, right? Content creators get eyeballs and curators get work ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D, 3rd floor (map)

  25. Tweeting Osama’s Death: From Citizen to Journalist to

    Dual on Saturday 10th March

    Within hours of learning that Osama bin Laden had been killed in Pakistan, Twitter users realized that a man had unknowingly live-tweeted the raid. Sohaib Athar (@reallyvirtual) showed what happens ...

    At Sheraton Austin Hotel at the Capitol, Creekside I & II (map)

  26. Copy Matters: Content Strategy for the Interface to

    Panel on Saturday 10th March

    When it comes to space-constrained interface content (from the web down to the smallest smartphone app), every word has to communicate something important and create value. The problem? Typical content ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  27. Monetizing Mommy to

    Core Conversation on Saturday 10th March

    It’s no secret that the blogosphere sees mommy blogs as synonymous with spit up and sippy cups. As a result, most assume that the cash that does trickle in for ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  28. Reporters & Evangelists: Politics of Online News to

    Panel on Saturday 10th March

    How much does ideology matter for online journalists and news sites? People talk about a fractured web of ideological bubbles where liberals go to Daily Kos and conservatives to The ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D, 3rd floor (map)

  29. Think Global, Blog Local: The Regional Tech Blog to

    Panel on Saturday 10th March

    While TechCrunch, GigaOM, ReadWriteWeb and other major tech blogs inform tech enthusiasts of the more exciting and press-savvy startups, tech blogs such as Silicon Florist, Silicon Prairie News, TECHdotMN and ...

    At Sheraton Austin Hotel at the Capitol, Creekside I & II (map)

  30. Publishing Models Transforming the Book to

    Panel on Sunday 11th March

    By the end of 2011 it is projected that E-books will account for a quarter of frontlist book sales. Bricks and mortar stores are fighting for a fraction of the ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

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