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Showing 18 sessions about Publishing

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  1. Entertain or Fail: Brands As the New Publishers to

    Core Conversation on Saturday 10th March

    Brands today have more consumers at their fingertips than any TV show or magazine could ever offer thanks to an abundance of multi-connected digital platforms. But entertaining those consumers on ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  2. Rhapsody to Year 0: Music & Publishing Go Digital to

    Solo on Saturday 10th March

    With book sales going digital much faster than music sales did, why is the publishing industry growing, and not imploding? How threatened are publishers & labels as content creators start ...

    At Austin Convention Center, Room 12AB, 4th floor (map)

  3. Making Stories: Libraries & Community Publishing to

    Panel on Saturday 10th March

    Good libraries are community-minded, technologically-aware, devoted to increasing access to information, and interested in preserving the local cultural heritage. Good newspapers aggregate and curate information for their readers, prioritize the ...

    At Austin Convention Center, Room 6AB, 3rd floor (map)

  4. Publishing Models Transforming the Book to

    Panel on Sunday 11th March

    By the end of 2011 it is projected that E-books will account for a quarter of frontlist book sales. Bricks and mortar stores are fighting for a fraction of the ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  5. Discoverability and the New World of Book PR to

    Panel on Sunday 11th March

    Shelf space isn't what it used to be. A search on "leadership books" on Amazon returns more than 60,000 results. The same search on Google returns more than 130 million ...

    At Sheraton Austin Hotel at the Capitol, Creekside I & II (map)

  6. Once & Future King: Can Syndication Save Content? to

    Panel on Sunday 11th March

    The publishing industry has always embraced new technology as a primary driver of success. Syndication was once the solution for an industry challenged by economics, technology, and globalism, allowing content ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  7. Cookbook 2.0: The Future of Recipe Content to

    Dual on Sunday 11th March

    Whither the cookbook? It’s a question that publishers, authors, agents, just about anyone in the industry is asking. Questions around content generation, monetization opportunities, and new media all have prompted ...

    At Driskill Hotel, Citadel (map)

  8. Reinventing the Graphic Novel for the iPad to

    Solo on Sunday 11th March

    Nobody foresaw the dramatic impact the iPad would make on us as media consumers. However, it looks like the “giant ipod” is here to stay, and with it comes brand ...

    At Austin Convention Center, Room 18ABCD, 4th floor (map)

  9. Artists in Labs: Participatory Design at Eyebeam to

    Panel on Monday 12th March

    Eyebeam Art & Technology Center provides a context for creative collaboration and the cross-pollination of ideas & practice. In our lab at any given time, there are up to 20 ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  10. 3-2-1 Publish: Prepping the News Room for D-Day to

    Panel on Monday 12th March

    3-2-1 Publish: Fine-tuning Your CMS, Digital Staff & Social Feedback Loops for D-Day: You can’t predict an earthquake, flood, or tornado, or revolution, but you can plan for major news ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D, 3rd floor (map)

  11. Social Role-Playing: Brands and Publishers to

    Panel on Monday 12th March

    If the advent of social media platforms causes brands to become publishers then what do publishers become? Whether the ultimate role reversal or just a momentary identity crisis, brands and ...

    At Sheraton Austin Hotel at the Capitol, Creekside I & II (map)

  12. Knitting a Long Tail in Niche Publishing to

    Solo on Monday 12th March

    Larger publishers and distributors are often unwilling to take a chance on what they consider "niche." Yet consumers want specialization and more advanced content rather than lowest common denominator material. ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  13. Sharing: A Window into the Human Psyche to

    Core Conversation on Monday 12th March

    Like the proverbial tree falling in the forest, content might as well not exist if there's no one to acknowledge it. Every time you "Like" that cute cat video, tweet ...

    At Omni Downtown, Lone Star (map)

  14. Self-Publishing: A Revolution for Midlist Authors? to

    Panel on Monday 12th March

    Self-publishing's moment has arrived. Authors both famous and obscure are releasing their own ebooks,cutting out the middleman, bypassing the gatekeepers of a notoriously hard-to-break-into industry, and sometimes making huge profits. ...

    At Sheraton Austin Hotel at the Capitol, Creekside I & II (map)

  15. Bringing Back the Scientific Method to

    Future15 on Monday 12th March

    If you look back at the history of human civilization, and the last 100 years in particular, you will see a history that is, for the most part, dominated and ...

    At Austin Convention Center, Room 10AB, 3rd floor (map)

  16. Branded Content: We're All Publishers Now to

    Panel on Tuesday 13th March

    The Internet has made everyone a publisher. Even brands are now doing what used to solely be the domain of media companies: creating compelling content. Great content is being used ...

    At Sheraton Austin Hotel at the Capitol, Creekside I & II (map)

  17. Making eBooks Smarter: Responsive Page Design to

    Core Conversation on Tuesday 13th March

    Some ebooks are print edition replicas, some are overstuffed mediafests. Neither fulfill one of screen publishing’s biggest promises: adapting content to meet readers’ needs. The digital page can do much ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  18. Music Publishing & Licensing Meet Up to

    on Wednesday 14th March

    The future for artist revenue streams is in old standards and emerging media. New ways to earn from publishing and new platforms for licensing mean new avenues to thrive as ...

    At Austin Convention Center, Exhibit Hall 3/4 (map)