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  1. SXSW ScreenBurn Arcade to

    on Friday 9th March

    The 2012 SXSW ScreenBurn Arcade sponsored by Alienware is the place to be for the latest gaming announcements, product demos, cosplay competitions and exciting professional gaming tournaments.

    At Palmer Event Center, Exhibit Hall 1 (map)

  2. Serendipity (n.): A Happy Discovery By Accident to

    Dual on Friday 9th March

    Entertainment is a natural need. Anticipation is a human hunger. What’s better than feeling completely catered to, without losing the excitement of surprise? We know what we like and what ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  3. All Day Event - Samsung Smart Wall to

    on Saturday 10th March

    Samsung will unveil their latest news, cutting-edge products and their stunning, engaging media wall which will highlight everything you need to know about what’s hot at Samsung and SXSW. Austin ...

    At Austin Convention Center (map)

  4. Y Rappers R Better Marketers Than U to

    Core Conversation on Saturday 10th March

    To quote Jay-Z, “I’m not a businessman, I’m a business, Man.” No one connects more deeply with their audiences than rappers. They're fearless marketers -- stirring up trouble, grabbing the ...

    At InterContinental Stephen F. Austin, Assembly Room (map)

  5. X of Y: How to Ensure Your Startup Is Defensible to

    Panel on Saturday 10th March

    Entrepreneurs often pitch their ideas as “the X of Y”. Match.com for farmers… Foursquare for parking lots… Gilt Groupe for grandparents. It is both efficient and lucrative to take what ...

    At Hilton Austin Downtown, Salon B (map)

  6. Your Customers on Video Are Your Biggest Asset to

    Dual on Saturday 10th March

    Before any new customer buys your product, they need to trust your brand, and nothing can build credibility better than the testimonials of your biggest fans. But how to best ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  7. All Day Event - Samsung Smart Wall to

    on Sunday 11th March

    Samsung will unveil their latest news, cutting-edge products and their stunning, engaging media wall which will highlight everything you need to know about what’s hot at Samsung and SXSW. Austin ...

    At Austin Convention Center (map)

  8. Pitching Start Ups to Ad Agencies and Clients to

    Panel on Sunday 11th March

    The start up scene continues to thrive. You may have got funding and you may have an awesome product but how will you make those first key partnerships with clients ...

    At Hilton Austin Downtown, Salon C, 4th floor (map)

  9. Arcade Stage: Bioware - Star Wars The Old Republic to

    on Sunday 11th March

    FREE and open to the public. Star Wars™: The Old Republic™ launched at the end of 2011 after much anticipation from fans around the world. Come join Dallas Dickinson (the ...

    At Palmer Event Center, Exhibit Hall 1 (map)

  10. Emily Pilloton Book Signing to

    on Sunday 11th March

    Emily Pilloton signs her book ‘Design Revolution: 100 Products That Empower People’ at the SXSW bookstore.

    At Austin Convention Center, Ballroom G Foyer (map)

  11. The .net Seven Second Pitch Challenge to

    on Sunday 11th March

    Join us for drinks, food, and comedians this Sunday night from 8 to midnight at the Mohawk for a VIP event complements of .net. Record your seven-second pitch for a ...

    At Mohawk (map)

  12. All Day Event - Samsung Smart Wall to

    on Monday 12th March

    Samsung will unveil their latest news, cutting-edge products and their stunning, engaging media wall which will highlight everything you need to know about what’s hot at Samsung and SXSW. Austin ...

    At Austin Convention Center (map)

  13. Building Digital Products with Passionate Users to

    Panel on Monday 12th March

    Your idea is hot. You have killer technology. You have angel investors on speed-dial. Your product mashes up the coolest APIs and you managed to navigate the shark-infested waters of ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  14. Crowdsourcing: Next Gen Consumers in the Driver's Seat to

    Panel on Monday 12th March

    At 100 million strong, Millennials are the biggest generation in American history. They possess nearly a trillion dollars in spending power. They're flipping every social custom and convention known to ...

    At Hilton Austin Downtown, Salon H, 6th floor (map)

  15. Independent Manufacturing with Social Media to

    Future15 on Monday 12th March

    Ten years ago, we had this idea to make a product that'd keep our coffee and chips fresher. We researched, designed, and manufactured it all with sweat equity and many ...

    At Hyatt Regency Austin, Texas Ballroom 4-7 (map)

  16. SXSW Interactive Accelerator to

    on Monday 12th March

    Health Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges. Emcee: Frank Moss (Bluefin Labs) Judges: Dr. Geeta Nayyar (AT&T for Health), ...

    At Hilton Austin Downtown (map)

  17. All Day Event - Samsung Smart Wall to

    on Tuesday 13th March

    Samsung will unveil their latest news, cutting-edge products and their stunning, engaging media wall which will highlight everything you need to know about what’s hot at Samsung and SXSW. Austin ...

    At Austin Convention Center (map)

  18. This Week in Digital Podcast to

    Live Podcast on Tuesday 13th March

    In 2015, analysts estimate worldwide sales of 3 million hybrid and electric cars and light trucks – and almost 100 million electric scooters and bikes. EVs represent more than just ...

    At Driskill Hotel, Maximilian (map)

  19. Are Free Customers Better Than Captive Ones? to

    Solo on Tuesday 13th March

    It is standard in business to talk about "acquiring," "capturing," "locking in," "owning" and "managing" customers as if they were slaves or cattle.In the Internet Age, shouldn’t we be free ...

    At Hilton Austin Downtown, Salon C, 4th floor (map)

  20. The Battlefield Art of Design Triage to

    Solo on Tuesday 13th March

    Many of us are racing to be first to market, or release something in time for a specific event. Running and gunning on the product design battlefield is a tremendous ...

    At Austin Convention Center, Room 10AB, 3rd floor (map)