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Showing 14 sessions about Marketing in Austin Convention Center

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  1. David Meerman Scott Book Signing to

    on Friday 9th March

    David Meerman Scott signs his book Real-Time Marketing & PR at the SXSW book store.

    At Austin Convention Center, Ballroom G Foyer (map)

  2. Designing Experiences for Women to

    Dual on Saturday 10th March

    Women have become the digital mainstream. In the US market, women make up just under half of the online population, but they spend 58 percent of e-commerce dollars. Women are ...

    At Austin Convention Center, Ballroom BC (map)

  3. Multi y Mono: A Cultural Advertising Battle to

    Panel on Saturday 10th March

    With ethnic minorities now representing the largest and fastest growing segments of the consumer economy, the very definition of the general market is being challenged. Multi-cultural agency heads such as ...

    At Austin Convention Center, Room 5ABC, 3rd floor (map)

  4. Rebecca Lieb Book Signing to

    on Saturday 10th March

    Rebecca Lieb signs her book ‘Content Marketing’ at the SXSW bookstore

    At Austin Convention Center, Ballroom G Foyer (map)

  5. Winning the Story Wars to

    Book Reading on Saturday 10th March

    Everyone in marketing is shouting “TELL STORIES!” in perfect unison from their various feeds. But what is a good story? And how can you make yours great? In 60 idea-packed ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  6. The Power of Unpopular to

    Book Reading on Sunday 11th March

    You probably never thought you'd want to build an unpopular brand, but branding rules have changed. Considering that every successful brand in history is inherently unpopular with a specific demographic, ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  7. The Power of Unpopular: Book Reading & Signing #SXSW to

    on Sunday 11th March

    It's the official launch of The Power of Unpopular at SXSWi! A hangover-clearing book reading session at 10am on Sunday morning followed by a signing event (how vain, right!?) at ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  8. Funny People Can Make You Buy Dumb Things to

    Panel on Sunday 11th March

    Find out why funny “works” with consumers from a panel of experts and professional comedy people including: Jim Beiderman, exec producer of The Onion News Network, The Whitest Kids U ...

    At Austin Convention Center, Room 12AB, 4th floor (map)

  9. Get Bold: Using Social Media to

    Book Reading on Monday 12th March

    Social Media has come a long way from the early days of Facebook, Twitter and YouTube. We have all felt its impact in marketing and public relations, but the pace ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  10. Branded Documentary: Cause Marketing's Best Media? to

    Panel on Monday 12th March

    Procter & Gamble recently commissioned Flow Nonfiction to create a documentary film capturing one of its signature cause programs: Pantene Beautiful Lengths. PBL has donated over 272,000 ponytails for real-hair ...

    At Austin Convention Center, Room 18ABCD, 4th floor (map)

  11. Jason Falls Book Signing to

    on Monday 12th March

    Jason Falls signs his book ‘No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing’ at the SXSW bookstore.

    At Austin Convention Center, Ballroom G Foyer (map)

  12. Connecting with Your Future Customers, the Net Gen to

    Future15 on Monday 12th March

    Calling all marketers: we know it’s key to know how to reach the brains of the future, the social savvy net generation (the millennials). Millennials influence their friends or “followers” ...

    At Austin Convention Center, Room 10AB, 3rd floor (map)

  13. Raise the (Sweep)stakes: Story of Social Actions to

    Future15 on Monday 12th March

    Social actions is the future of engagement marketing. Looking through the lens of the classic college drop-out turned entrepreneur, we will explore how user experience and game dynamics can generate ...

    At Austin Convention Center, Room 10AB, 3rd floor (map)

  14. The Battlefield Art of Design Triage to

    Solo on Tuesday 13th March

    Many of us are racing to be first to market, or release something in time for a specific event. Running and gunning on the product design battlefield is a tremendous ...

    At Austin Convention Center, Room 10AB, 3rd floor (map)