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Showing 11 sessions about engagement

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  1. Keeping Loyal Consumers Engaged by Shaking Sh*t Up to

    Solo on Friday 9th March

    So you’ve developed a loyal consumer-base and built a strong foundation for your business. Now what? Thrillist’s evolving business model has been making headlines: by “mingling content and commerce” (New ...

    At Hilton Austin Downtown, Salon C, 4th floor (map)

  2. Building Community Engagement Around Open Content to

    Dual on Saturday 10th March

    Meet the team that undertook the initiative of opening up one of Harvard College’s most popular undergraduate course, “Justice” with Michael Sandel (justiceharvard.org/). Find out how their focus on social ...

    At AT&T Conference Center, Classroom 203 (map)

  3. How Meaningful Design Can Save the World to

    Core Conversation on Saturday 10th March

    The mission: To create a visually impactful, cutting edge online user experience that encourages people to take action for your cause. No sweat, right?For designers working in the non-profit sector, ...

    At Austin Convention Center, Room 8A, 3rd floor (map)

  4. Delivering Content Experiences Across Platforms to

    Future15 on Saturday 10th March

    The new "Post PC" landscape is driving significant changes in the way content is being distributed and consumed. Online content experiences are diversifying across multiple platforms and increasingly being packaged ...

    At Hyatt Regency Austin, Texas Ballroom 4-7 (map)

  5. The White House on the Road to

    Core Conversation on Saturday 10th March

    With the commoditizaion of digital technologies for engagement, organizations are beginning to see the opportunity to go one step further by bridging the gap between the virtual and the physical ...

    At Austin Convention Center, Room 10AB, 3rd floor (map)

  6. Creating Engagement: Brains, Games & Design to

    Future15 on Sunday 11th March

    This segment gives you a psychological dashboard for creating compelling and engaging interaction experiences. Learn to manage the trigger points for critical psychological processes that determine the mental states of ...

    At Hyatt Regency Austin, Texas Ballroom 4-7 (map)

  7. How to Be Strategically Unlikeable Online to

    Dual on Monday 12th March

    For every brand turning on a new listening program or focusing on engaging their users online there is a lot of attention on the topic of social media strategy. Brands ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  8. Alternative Channels of Digital Distribution to

    Panel on Monday 12th March

    Digital Advertising is on the rise while consumer engagement with online advertising is on the decline. With so many messages competing for attention, today's consumer expects to be rewarded for ...

    At Hilton Austin Downtown, Salon K, 6th floor (map)

  9. Positively Inspired Change Campaigns to

    Core Conversation on Monday 12th March

    Social change agents often use guilt, fear, pity, or outrage to rally an audience around a cause. But does tapping into negative emotions with the hope of creating positive change ...

    At Austin Convention Center, Room 8A, 3rd floor (map)

  10. Raise the (Sweep)stakes: Story of Social Actions to

    Future15 on Monday 12th March

    Social actions is the future of engagement marketing. Looking through the lens of the classic college drop-out turned entrepreneur, we will explore how user experience and game dynamics can generate ...

    At Austin Convention Center, Room 10AB, 3rd floor (map)

  11. How the White House is Mobilizing Social Media to

    Solo on Tuesday 13th March

    From his first day in office, President Obama put a priority on an open and engaging government. From Hangouts to hashtags, the White House is utilizing social media to interact ...

    At AT&T Conference Center, Salon E (map)