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Showing 11 sessions about Content Strategy

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  1. The Fashion Fog: Redefining Content & Commerce to

    Panel on Friday 9th March

    Commerce and content have never been so intertwined. Fashion editors are jumping ship from magazines to join leading e-commerce platforms, while editorial destinations are introducing local deals and e-shops left ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  2. Rise of Analytics: Impacting the Editorial Process? to

    Dual on Saturday 10th March

    The rapid proliferation of choices at the readers' fingertips for accessing content has made the editor's job more complicated than ever. Behavioral analytics will uncover when readers want what content, ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  3. Rude Awakening: Content Strategy Is Super Hard to

    Panel on Saturday 10th March

    It's official: "content strategy" has become a trendy buzzword phrase that everyone is using to describe everything remotely related to content. SEO content strategy! Social media content strategy! Content marketing ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D, 3rd floor (map)

  4. Copy Matters: Content Strategy for the Interface to

    Panel on Saturday 10th March

    When it comes to space-constrained interface content (from the web down to the smallest smartphone app), every word has to communicate something important and create value. The problem? Typical content ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  5. Tracking Trends to Make Great Content to

    Future15 on Saturday 10th March

    There's an adage in journalism that three of anything makes a trend. But, you and your two pals 'liking' something doesn't make it the next big thing. Internet trends are ...

    At Hyatt Regency Austin, Texas Ballroom 4-7 (map)

  6. Content and Coding Are Not Commodities to

    Panel on Sunday 11th March

    Geeks see code as art and content as stuff. Journalists see code as stuff and content as the art. Geeks may say "provide me content" while journalists are like "build ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  7. Content As a Means for Social Change to

    Solo on Monday 12th March

    As social and Internet entrepreneurs search for ways to effect IRL social change by using online tools and platforms, the focus has been on social media. However, while social media ...

    At Austin Convention Center, Exhibit Hall 5 (map)

  8. Snackable Content: Working in a Bite-Sized Future to

    Panel on Monday 12th March

    The future is in Snackable Content, but is that a good or bad thing, and how can it be linked to existing paradigms of content distribution and goals? The Snackable ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D, 3rd floor (map)

  9. Content Is Currency: Content for Web & Mobile to

    Book Reading on Tuesday 13th March

    “Content is Currency: Developing Powerful Content for Web & Mobile” is the latest, most definitive book on web and mobile content development. Using the latest research, best practices and case ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  10. Next Stage: Tear It Up: How to Write a Digital Novel to

    on Tuesday 13th March

    Mobile devices—particularly tablets—present exciting opportunities to create new forms of the novel. How can we take this great storytelling form from the familiar container of the book to the open ...

    At Austin Convention Center, Exhibit Hall 3/4 (map)

  11. Crowdsource This! Harnessing the Crowd for Content to

    Panel on Tuesday 13th March

    Reviews are so Web 2.0 – the next generation of crowdsourcing goes well beyond a simple user-generated review. But, how can companies utilize the power of the crowd to build ...

    At Sheraton Austin Hotel at the Capitol, Creekside I & II (map)