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Showing 29 sessions about Content

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  1. Sex on the Web – The Sabotage of Relationships? to

    Panel on Friday 9th March

    People want to confess who they are to someone, anyone. And they want to discover who they are through that dialogue. Bonding occurs through disclosure and empathetic acceptance of that ...

    At Driskill Hotel, Driskill Ballroom, Mezzanine (map)

  2. Hyper Local Public TV Station Models: Content 3.0 to

    Panel on Friday 9th March

    How are public television stations positioning themselves for the future? Are they producers, curators of existing content or simply another model all together? The legacy model of public TV is ...

    At Sheraton Austin Hotel at the Capitol, Creekside I & II (map)

  3. Speed Tweaks: How Fast Can Audiences Drive Edits? to

    Panel on Friday 9th March

    When it comes to shaping video content for target audiences, how real-time can we get? Dynamic iMedia allows digital agencies to track who's watching what content, where they're watching it, ...

    At Austin Convention Center, Room 18ABCD, 4th floor (map)

  4. Designing Experiences for Women to

    Dual on Saturday 10th March

    Women have become the digital mainstream. In the US market, women make up just under half of the online population, but they spend 58 percent of e-commerce dollars. Women are ...

    At Austin Convention Center, Ballroom BC (map)

  5. Entertain or Fail: Brands As the New Publishers to

    Core Conversation on Saturday 10th March

    Brands today have more consumers at their fingertips than any TV show or magazine could ever offer thanks to an abundance of multi-connected digital platforms. But entertaining those consumers on ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  6. When Copyright Trolls Attack to

    Panel on Saturday 10th March

    On 2010, the U.S. Copyright Group quietly targeted tens of thousands BitTorrent users for legal action in federal court in Washington DC. The defendants, who started off as unnamed "John ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  7. Margot Bloomstein Book Signing to

    on Saturday 10th March

    Margot Bloomstein signs her book ‘Content Strategy at Work’ at the SXSW bookstore.

    At Austin Convention Center (map)

  8. Building Community Engagement Around Open Content to

    Dual on Saturday 10th March

    Meet the team that undertook the initiative of opening up one of Harvard College’s most popular undergraduate course, “Justice” with Michael Sandel (justiceharvard.org/). Find out how their focus on social ...

    At AT&T Conference Center, Classroom 203 (map)

  9. Discover the New Frontier of the Glocal Internet to

    Panel on Saturday 10th March

    Foursquare, Spotify, Zendesk and Smartling share how they leverage today's mega-trends - social, local, mobile, and cloud - to meet the challenges and exploit the opportunities of the New Internet. ...

    At Hilton Austin Downtown, Salon B (map)

  10. Rebecca Lieb Book Signing to

    on Saturday 10th March

    Rebecca Lieb signs her book ‘Content Marketing’ at the SXSW bookstore

    At Austin Convention Center, Ballroom G Foyer (map)

  11. Kristina Halvorson Book Signing to

    on Saturday 10th March

    Kristina Halvorson signs her book ‘Content Strategy For The Web’ at the SXSW bookstore

    At Austin Convention Center, Ballroom G Foyer (map)

  12. Delivering Content Experiences Across Platforms to

    Future15 on Saturday 10th March

    The new "Post PC" landscape is driving significant changes in the way content is being distributed and consumed. Online content experiences are diversifying across multiple platforms and increasingly being packaged ...

    At Hyatt Regency Austin, Texas Ballroom 4-7 (map)

  13. What Content Strategists Can Learn from the Movies to

    Future15 on Saturday 10th March

    Whether it’s Bridget Jones in pursuit of Mark Darcy or Luke Skywalker on a quest to discover himself while overcoming evil, film protagonists are on a journey inspired by the ...

    At Hyatt Regency Austin, Texas Ballroom 4-7 (map)

  14. How to Get Consumers Addicted to Your Content to

    Future15 on Saturday 10th March

    In the early days of owned and earned media (i.e., content) brands believed that communicating their messages via social and traditional media were the keys to success. And content is ...

    At Hyatt Regency Austin, Texas Ballroom 4-7 (map)

  15. Responsive Content: Build a Website that Kicks App to

    Future15 on Saturday 10th March

    Forget apps, .mobi sites, and smoke signals. Here’s a little secret: you can make one website to cater to different devices and contexts. Designing responsive sites is gaining mainstream acceptance—but ...

    At Hyatt Regency Austin, Texas Ballroom 4-7 (map)

  16. Barry Diller Interview: State of the Content Industry 2012 to

    Dual on Sunday 11th March

    At the 2011 SXSW Interactive Festival, veteran IAC Chairman and media mogul Barry Diller implored the online community to rise up against proposed net neutrality legislation, in support of digital ...

    At Austin Convention Center, Ballroom D, 4th floor (map)

  17. Cookbook 2.0: The Future of Recipe Content to

    Dual on Sunday 11th March

    Whither the cookbook? It’s a question that publishers, authors, agents, just about anyone in the industry is asking. Questions around content generation, monetization opportunities, and new media all have prompted ...

    At Driskill Hotel, Citadel (map)

  18. Design for Your Audience Not for Yourself to

    Future15 on Sunday 11th March

    With Dribbble, Forrst and other curated sites, the designer's attention has shifted focus to impressing his fellow peers and mimicking influences rather than who we should be focusing on: our ...

    At Hyatt Regency Austin, Texas Ballroom 4-7 (map)

  19. Content and Coding Are Not Commodities to

    Panel on Sunday 11th March

    Geeks see code as art and content as stuff. Journalists see code as stuff and content as the art. Geeks may say "provide me content" while journalists are like "build ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  20. But Are You a Real Journalist? #jan25 #occupy to

    Panel on Monday 12th March

    The Whole World is Watching: From Tahrir Square to Homs to Zuccotti Park, citizen journalists and ordinary people are using social media, video and cell phones to document their stories ...

    At Hyatt Regency Austin, Texas Ballroom 1-3 (map)

  21. Alternative Channels of Digital Distribution to

    Panel on Monday 12th March

    Digital Advertising is on the rise while consumer engagement with online advertising is on the decline. With so many messages competing for attention, today's consumer expects to be rewarded for ...

    At Hilton Austin Downtown, Salon K, 6th floor (map)

  22. CrowdTV: Crowd-Sourcing Documentaries to

    Future15 on Monday 12th March

    CrowdTV is steaming ahead with the next iteration of crowd-sourcing, and is asking viewers to collaborate in deciding the direction and content of the documentary. For our pilot we gave ...

    At Hyatt Regency Austin, Texas Ballroom 4-7 (map)

  23. Big Brands and You: Make the Love Connection to

    Core Conversation on Monday 12th March

    Brands want a piece of the social media pie. Content creators want to make money without compromising their voice and audience. The Rolling Stones once said you can’t always get ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  24. Knitting a Long Tail in Niche Publishing to

    Solo on Monday 12th March

    Larger publishers and distributors are often unwilling to take a chance on what they consider "niche." Yet consumers want specialization and more advanced content rather than lowest common denominator material. ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  25. What’s the Holy Grail of Social/Mobile/Local? to

    Core Conversation on Monday 12th March

    Consumers are increasingly looking for dynamic, personalized content and services that will help them engage and exchange with others, and share common experiences while on the go. Such applications are ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  26. Branded Content: We're All Publishers Now to

    Panel on Tuesday 13th March

    The Internet has made everyone a publisher. Even brands are now doing what used to solely be the domain of media companies: creating compelling content. Great content is being used ...

    At Sheraton Austin Hotel at the Capitol, Creekside I & II (map)

  27. Jon Wuebben Book Signing to

    on Tuesday 13th March

    Jon Wuebben signs his book ‘Content is Currency: Developing Powerful Content for Web and Mobile’ at the SXSW bookstore.

    At Austin Convention Center (map)

  28. Making eBooks Smarter: Responsive Page Design to

    Core Conversation on Tuesday 13th March

    Some ebooks are print edition replicas, some are overstuffed mediafests. Neither fulfill one of screen publishing’s biggest promises: adapting content to meet readers’ needs. The digital page can do much ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  29. Crowdsource This! Harnessing the Crowd for Content to

    Panel on Tuesday 13th March

    Reviews are so Web 2.0 – the next generation of crowdsourcing goes well beyond a simple user-generated review. But, how can companies utilize the power of the crowd to build ...

    At Sheraton Austin Hotel at the Capitol, Creekside I & II (map)