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Showing 13 sessions about Brands in Austin Convention Center

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  1. Brands As Patterns to

    Panel on Friday 9th March

    Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a ...

    At Austin Convention Center, Ballroom A, 1st floor (map)

  2. Speed Tweaks: How Fast Can Audiences Drive Edits? to

    Panel on Friday 9th March

    When it comes to shaping video content for target audiences, how real-time can we get? Dynamic iMedia allows digital agencies to track who's watching what content, where they're watching it, ...

    At Austin Convention Center, Room 18ABCD, 4th floor (map)

  3. Mining Diversity: Developing a Community of Color to

    Solo on Friday 9th March

    Communities of color are never a homogeneous or monolithic group. So developing an ethnically diverse community will require more than focusing on statistics such as income and education levels. Knowing ...

    At Austin Convention Center, Room 5ABC, 3rd floor (map)

  4. Brands As Patterns to

    Panel on Saturday 10th March

    Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a ...

    At Austin Convention Center, Ballroom EF (map)

  5. Likeable Social Media to

    Book Reading on Saturday 10th March

    Are you using social media the right way in order to grow your brand? By following Dave Kerpen's 18 ways to succeed, your brand can become irresistible in the social ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  6. Social Media for Minority Mindshare to

    Dual on Saturday 10th March

    The advent of free and cheap media tools has created many opportunities for minority music and media makers. Young social media gurus such as the Persian background and Orange County ...

    At Austin Convention Center, Room 5ABC, 3rd floor (map)

  7. The Social Organization to

    Book Reading on Saturday 10th March

    Not all organizational challenges or objectives are best handled by social communities of employees, advocates, fans, etc. Gartner explains how to determine when a community can get the job done ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  8. The Power of Unpopular to

    Book Reading on Sunday 11th March

    You probably never thought you'd want to build an unpopular brand, but branding rules have changed. Considering that every successful brand in history is inherently unpopular with a specific demographic, ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  9. Erika Napoletano Book Signing to

    on Sunday 11th March

    Erika Napoletano signs her book ‘The Power of Unpopular: Building Loveable Brands’ at the SXSW bookstore.

    At Austin Convention Center, Ballroom G Foyer (map)

  10. Can The Biggest Ideas Fit in Smallest of Ad Spaces? to

    Dual on Sunday 11th March

    This year, Internet advertising turns 18-years-old. And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they're being used to ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  11. Branded Documentary: Cause Marketing's Best Media? to

    Panel on Monday 12th March

    Procter & Gamble recently commissioned Flow Nonfiction to create a documentary film capturing one of its signature cause programs: Pantene Beautiful Lengths. PBL has donated over 272,000 ponytails for real-hair ...

    At Austin Convention Center, Room 18ABCD, 4th floor (map)

  12. Next Stage: Social Music Marketing: Bands, Brands & Fans to

    on Monday 12th March

    The lines between the digital world and the music world have blurred. Every minute a band signs up for Twitter, posts something on Facebook or updates their website reaching millions ...

    At Austin Convention Center, Exhibit Hall 3/4 (map)

  13. Advise THIS! Matchmaking Startups & High Profile Advisors to

    Panel on Tuesday 13th March

    Ever thought about launching your startup with some influencer star power? What exactly do "advisors" do (and not do)? It takes more than a pretty face to pin point a ...

    At Austin Convention Center, Exhibit Hall 5 (map)