Want to know what's on now and next? Try now.lanyrd.com!

Showing 61 sessions about Brands

Your current filters are…


  1. Brands As Patterns to

    Panel on Friday 9th March

    Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a ...

    At Austin Convention Center, Ballroom A, 1st floor (map)

  2. Speed Tweaks: How Fast Can Audiences Drive Edits? to

    Panel on Friday 9th March

    When it comes to shaping video content for target audiences, how real-time can we get? Dynamic iMedia allows digital agencies to track who's watching what content, where they're watching it, ...

    At Austin Convention Center, Room 18ABCD, 4th floor (map)

  3. The Power of Visual Storytelling to

    Panel on Friday 9th March

    A story can be told in a million different ways and constantly improving technology makes it even more fun for anyone to tell their story in their own unique way. ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D, 3rd floor (map)

  4. Hammurabi, Horseshoes and Hookers in Social Media to

    Solo on Friday 9th March

    Understanding why social media works the way it does can be traced back to origins well before The Cluetrain Manifesto. I'll take a look into anthropology and the concepts of ...

    At Omni Downtown, Capital Ballroom (map)

  5. Mining Diversity: Developing a Community of Color to

    Solo on Friday 9th March

    Communities of color are never a homogeneous or monolithic group. So developing an ethnically diverse community will require more than focusing on statistics such as income and education levels. Knowing ...

    At Austin Convention Center, Room 5ABC, 3rd floor (map)

  6. Brands As Patterns to

    Panel on Saturday 10th March

    Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a ...

    At Austin Convention Center, Ballroom EF (map)

  7. Entertain or Fail: Brands As the New Publishers to

    Core Conversation on Saturday 10th March

    Brands today have more consumers at their fingertips than any TV show or magazine could ever offer thanks to an abundance of multi-connected digital platforms. But entertaining those consumers on ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  8. Integrating Brands into Social Television to

    Panel on Saturday 10th March

    In 2011, social television hit the mainstream with networks across the board embracing social media in a big way, launching a myriad of products ranging from Facebook brand pages and ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  9. More Smart, Less Stupid: PR for Better Business to

    Panel on Saturday 10th March

    Panelists use “ripped-from-the-headlines” business cases to spur debate on the essential truths of corporate reputation and brand management. This session is sponsored by the Council of PR Firms.

    At Hilton Austin Downtown, Room 415A (map)

  10. More Smart, Less Stupid: PR for Better Business to

    Panel on Saturday 10th March

    Panelists use “ripped-from-the-headlines” business cases to spur debate on the essential truths of corporate reputation and brand management. This session is sponsored by the Council of PR Firms.

    At Hilton Austin Downtown, Room 415A (map)

  11. Likeable Social Media to

    Book Reading on Saturday 10th March

    Are you using social media the right way in order to grow your brand? By following Dave Kerpen's 18 ways to succeed, your brand can become irresistible in the social ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  12. How Brands Build Advocates By Anticipating Needs to

    Core Conversation on Saturday 10th March

    Why are brands constantly pissing us off online? Despite the opportunities for engagement that digital technologies provide, most companies’ customer service-focus has been reactionary. Brands only reach out to their ...

    At InterContinental Stephen F. Austin, Assembly Room (map)

  13. The New Hollywood: Building Celebrity Brands Online to

    Panel on Saturday 10th March

    Lights, Camera, Log-on. The evolution of social media has provided personalities the opportunity to manage & build their brand online. Celebrities create & share original content with followers & often ...

    At Sheraton Austin Hotel at the Capitol, Creekside I & II (map)

  14. The Solid Verbal Live Podcast to

    Live Podcast on Saturday 10th March

    Four years ago, The Solid Verbal was a little-known, low-rent college football podcast started by two guys in different states who had never met. Now, after an incredible journey, hosts ...

    At Driskill Hotel, Maximilian (map)

  15. FOMO: How Can Brands Tap into Fears of Missing Out to

    Solo on Saturday 10th March

    We’re in a FOMO state of mind, and it isn’t pretty. That’s Fear Of Missing Out, for those of you who’ve missed out on the acronym. Today we are exposed ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  16. Social Media for Minority Mindshare to

    Dual on Saturday 10th March

    The advent of free and cheap media tools has created many opportunities for minority music and media makers. Young social media gurus such as the Persian background and Orange County ...

    At Austin Convention Center, Room 5ABC, 3rd floor (map)

  17. The Local Backbone of the SoLoMo Revolution to

    Dual on Saturday 10th March

    This is not a panel about SoLoMo metrics or the panacea Brands are looking for. This panel will show you how two community leaders are organizing their neighborhoods to leverage ...

    At Hilton Garden Inn Austin Downtown, Rio Grande (map)

  18. The Social Organization to

    Book Reading on Saturday 10th March

    Not all organizational challenges or objectives are best handled by social communities of employees, advocates, fans, etc. Gartner explains how to determine when a community can get the job done ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  19. The Visual Interface Is Now Your Brand to

    Solo on Saturday 10th March

    Like it or not, the digital world has changed at a wicked pace and more and more interactions between companies and customers now happen via an interface. Careful consideration of ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  20. Your Marketing Sucks: Why You Need to Think Local to

    Core Conversation on Saturday 10th March

    Every consumer is local. They live in a community. They’re engaging and interacting in their favorite places, online and offline. And much of today’s marketing misses the mark when it ...

    At InterContinental Stephen F. Austin, Assembly Room (map)

  21. How to Get Consumers Addicted to Your Content to

    Future15 on Saturday 10th March

    In the early days of owned and earned media (i.e., content) brands believed that communicating their messages via social and traditional media were the keys to success. And content is ...

    At Hyatt Regency Austin, Texas Ballroom 4-7 (map)

  22. #SxCincy Haus Party to

    on Saturday 10th March

    The #SxCincy Haus Party is from 8-11 p.m. featuring Cincinnati beer and chili and the opportunity to mingle with Cincinnati’s consumer, brand and marketing experts. 711 San Antonio St. @ ...

  23. The Power of Unpopular to

    Book Reading on Sunday 11th March

    You probably never thought you'd want to build an unpopular brand, but branding rules have changed. Considering that every successful brand in history is inherently unpopular with a specific demographic, ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  24. Erika Napoletano Book Signing to

    on Sunday 11th March

    Erika Napoletano signs her book ‘The Power of Unpopular: Building Loveable Brands’ at the SXSW bookstore.

    At Austin Convention Center, Ballroom G Foyer (map)

  25. Voices Carry: Why Authentic Brand Voices Matter to

    Panel on Sunday 11th March

    A well thought out, authentic, and strategic digital content program is more important than ever for driving social media strategy, increasing user engagement, and building syndication relationships. This panel will ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  26. Brand As API: Connect Differently to

    Core Conversation on Sunday 11th March

    As brands finally begin to deliver on the promise of a 1-to-1 relationship with their customers (through social media, mobile, and data-driven tools), it is critical to develop a new ...

    At InterContinental Stephen F. Austin, Assembly Room (map)

  27. Brands: The Cost of Being Human to

    Solo on Sunday 11th March

    Why do brands resist being human? Understanding the question, and its answer, reveals much as to the reasons why companies continue to struggle with the adoption of social business practices. ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  28. Psychology of Narcissism & How It Affects Brands to

    Panel on Sunday 11th March

    Society spends increasingly more time online, watching & reading about strangers. Is peep culture creating more narcissists or simply helping us connect through the sharing of our intimacies? Do users ...

    At Sheraton Austin Hotel at the Capitol, Creekside I & II (map)

  29. 5 Brands Travel the US Inspiring Entrepreneurship to

    Panel on Sunday 11th March

    Grasshopper, Mailchimp, Wufoo, Shopify, and Batchbook all joined forces in 2011 to create and execute the Barcamp Tour. We journeyed across the country together to work with 10 different entrepreneurial ...

    At Omni Downtown, Lone Star (map)

  30. Brands with Benefits: Hooking Up with Good Deals to

    Panel on Sunday 11th March

    Are your customers in a long-term relationship with your brand? Do you get the feeling they are just looking for a one night stand? Or is it just…complicated? Today’s frugal ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

Order by

Filter by Day

Filter by Session type

Filter by coverage

Filter by Topic

Filter by Venue