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Showing 14 sessions about Advertising

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  1. We Made This, and It's Not an Ad to

    Solo on Friday 9th March

    What if agencies and marketers created products and services, not just ads? And what if they made these things for themselves, not just for clients? They do. But tackling things ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  2. Multi y Mono: A Cultural Advertising Battle to

    Panel on Saturday 10th March

    With ethnic minorities now representing the largest and fastest growing segments of the consumer economy, the very definition of the general market is being challenged. Multi-cultural agency heads such as ...

    At Austin Convention Center, Room 5ABC, 3rd floor (map)

  3. Books Win the Attention Economy to

    Future15 on Saturday 10th March

    The invention of the printing press transformed society by breaking up elite strangleholds on entertainment and information. But governments and corporations figured out how to tame the next wave of ...

    At Hyatt Regency Austin, Texas Ballroom 4-7 (map)

  4. How We Do It in Brazil to

    Panel on Sunday 11th March

    You already know that Brazil is one of the fastest-growing economies in the world, that it will host the 2016 Olympics and the 2014 FIFA World Cup, that it has ...

    At Austin Convention Center, Room 5ABC, 3rd floor (map)

  5. Can The Biggest Ideas Fit in Smallest of Ad Spaces? to

    Dual on Sunday 11th March

    This year, Internet advertising turns 18-years-old. And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they're being used to ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  6. How to Personalize Without Being Creepy II to

    Core Conversation on Sunday 11th March

    For content developers struggling to generate engagement, personalization is a type of salvation. Centenarian news organizations are looking to revive their relevance in an era of unlimited free content. For ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  7. In-App Mobile Ad Implementation Challenges to

    Panel on Monday 12th March

    Mobile advertising spending is poised to top $1 billion in the U.S. for the first time, according to eMarketer. Of that potential billion dollar spend, in-app advertising is expected to ...

    At Hilton Austin Downtown, Salon K, 6th floor (map)

  8. The Frontline Report of Japanese Interactive Arts to

    Panel on Monday 12th March

    Dentsu, a Japanese advertising giant has been trying a new frontier of marketing in a society where virtually everybody has high speed mobile Internet connection. In this session, by introducing ...

    At Hilton Austin Downtown, Salon FG (map)

  9. Alternative Channels of Digital Distribution to

    Panel on Monday 12th March

    Digital Advertising is on the rise while consumer engagement with online advertising is on the decline. With so many messages competing for attention, today's consumer expects to be rewarded for ...

    At Hilton Austin Downtown, Salon K, 6th floor (map)

  10. Adprovising: Agile Marketing Made Easy to

    Future15 on Monday 12th March

    Thanks to digital and social media, Marketers and Ad Agency folks have gone from having a one-way conversation with customers into a million-way conversation. We’ve added capabilities to create digital ...

    At Hyatt Regency Austin, Texas Ballroom 4-7 (map)

  11. Can Washington Make Your App Illegal? to

    Panel on Monday 12th March

    So you've worked for months writing code, assembling creative, and testing out your app until it it's finally ready for mass consumption. The App Store has approved it and you ...

    At Hilton Austin Downtown, Salon K, 6th floor (map)

  12. Big Data + Social Graph to

    Future15 on Monday 12th March

    All we read about these days is the promise of “Big Data.” Companies like Google, Facebook, and Amazon are just beginning to tap into the mass information they possess, and ...

    At Hyatt Regency Austin, Texas Ballroom 4-7 (map)

  13. Mobile Ads: Best Practices for the Music Industry to

    Panel on Tuesday 13th March

    Navigating the mobile-digital music landscape is difficult at best. The growing number of mobile music providers who is focused on or struggle with - how to distribute, monetize, drive downloads, ...

    At St David's Bethell Hall, Capital Ballroom B (map)

  14. Taking Your Brand Back from Your Customers to

    Core Conversation on Tuesday 13th March

    Consumers today expect more and more from your brand. While some would argue, consumer's now "own" your brand, we counter with the notion that companies who’ve lost their brands to ...

    At InterContinental Stephen F. Austin, Assembly Room (map)