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Showing 25 sessions in Capital Ballroom A

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  1. Branding Without Bullshit: Building Social Media-Proof Brands to

    Panel on Friday 9th March

    Consumers don’t believe marketing. We believe our experiences. Our friends’ experiences. Even complete strangers’ experiences. In an always-on, social media-enabled world, consumer experiences – and consumers’ willingness to share them ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  2. This New House: Featuring Bob Vila to

    Panel on Friday 9th March

    Bob Vila remains a household name, 32 years after the premiere of his first TV series, “This Old House.” Many consider him the father of reality television. How does digital ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  3. Show & Smell: Marketing Experiences Beyond Visual to

    Panel on Friday 9th March

    A hands-on crowd experience of leading edge technologies, this panel seeks to define what the key factors of making new technology work in a promotional marketing program or experiential state. ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  4. Integrating Brands into Social Television to

    Panel on Saturday 10th March

    In 2011, social television hit the mainstream with networks across the board embracing social media in a big way, launching a myriad of products ranging from Facebook brand pages and ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  5. Hacking YouTube: Science & Secrets of Viral Videos to

    Solo on Saturday 10th March

    The goal of this session is to demystify the “viral video” and demonstrate that there is in fact a science to creating viral hits. In this presentation, I will discuss ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  6. Viral Is a Dirty Word: Strategic Video Success to

    Dual on Saturday 10th March

    “Viral.” No word in the interactive marketing lexicon derails strategic thinking quite as effectively. Everyone wants their video to go viral, but the fantasy of millions of people discovering a ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  7. The Visual Interface Is Now Your Brand to

    Solo on Saturday 10th March

    Like it or not, the digital world has changed at a wicked pace and more and more interactions between companies and customers now happen via an interface. Careful consideration of ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  8. Your Customers on Video Are Your Biggest Asset to

    Dual on Saturday 10th March

    Before any new customer buys your product, they need to trust your brand, and nothing can build credibility better than the testimonials of your biggest fans. But how to best ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  9. The State of Social Marketing to

    Panel on Sunday 11th March

    Brad McCarty, the North American editor of The Next Web, will give a 10 minute long, rapid-fire presentation on what he believes are the most important 3 changes in social ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  10. Voices Carry: Why Authentic Brand Voices Matter to

    Panel on Sunday 11th March

    A well thought out, authentic, and strategic digital content program is more important than ever for driving social media strategy, increasing user engagement, and building syndication relationships. This panel will ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  11. Brands: The Cost of Being Human to

    Solo on Sunday 11th March

    Why do brands resist being human? Understanding the question, and its answer, reveals much as to the reasons why companies continue to struggle with the adoption of social business practices. ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  12. Designing for Awareness in the Attention Economy to

    Dual on Sunday 11th March

    In today’s digitally-connected online world, everything competes for your attention. An attention economy exists for consumers. We have more information and easier ways to deliver it. Yet, consumers have a ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  13. Skynet vs. Mad Max: Battle for the Future to

    Dual on Sunday 11th March

    Forget the hype surrounding the social web for a moment, what about something a little further out? This talk will paint a picture of two possible futures, along the way ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  14. Maintaining Sanity and Profitability in Adult to

    Salon on Sunday 11th March

    From modeling to producing and website building to marketing, there are many many ways to make money in adult entertainment... and many many ways to lose your mind. Whether pursuing ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  15. Social Media Comes of Age Without the Help of Porn to

    Panel on Monday 12th March

    Years ago, it was porn sites always pushing the envelope on graphics, interactivity, engagement, commerce, and stickiness (ewww). Now, it’s social media that’s getting lucky and monetizing eyeballs. In just ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  16. How to Harvest Consumer Intent from the Social Web to

    Panel on Monday 12th March

    The social web lets us send out a constant stream of Facebook likes, Twitter tweets, Foursquare check-ins, social commerce reviews, and other recommendations about things we’ve experienced and want to ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  17. Being Considered Obsolete Is Awesome to

    Solo on Monday 12th March

    Lomography, a film camera community and company, has faced annihilation from not only digital photography, but now from mobile photo-sharing applications. We will talk about why, as a brand, they ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  18. What's So [Bleeping] Hard About Social ROI? to

    Panel on Monday 12th March

    Social media marketing is a beautiful mash-up of cultural connection and commerce creation, but it's been walking around with a ball-and-chain: the nagging question "How can you show this has ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  19. Media Measurement: Science, Art or a Load of Crap to

    Panel on Monday 12th March

    We are quickly moving to a time where PR is transitioning from a cost center to a highly measurable conduit to client/customer acquisition tool. Accountability and measurement is key in ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  20. The Algorithm Method: Love in the Social Media Age to

    Salon on Monday 12th March

    Social media has made finding love easier: reconnecting with your college sweetheart on Facebook, broadcasting emotions on Twitter and maybe even finding your soul mate on a mobile dating app. ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  21. Epic Battle: Creativity vs. Discipline in Social to

    Panel on Tuesday 13th March

    As social media marketing moves from experimental to institutional, brands no longer question social media marketing as a line item. That said, the strategies and deployment of social campaigns continues ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  22. Why Ad Agencies Should Act More Like Tech Startups to

    Solo on Tuesday 13th March

    Ad agencies pride themselves on big ideas and creativity. But for too long, they’ve relegated technology and code as production tasks, not as strategic points of view. In the 21st ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  23. Storytelling: From the Bar to the Boardroom to

    Dual on Tuesday 13th March

    With the growth of shows like The Moth, and This American Life, true storytelling is more popular than ever. Whether you’re at the bar or in the boardroom – everyone ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  24. How The X Factor USA "Got Social" in Season One to

    Panel on Tuesday 13th March

    Producing X Factor US for the first season was no small task. Wrap new social TV strategies around the promotion and production and you've got quite an act! In this ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  25. Help! I Have an Internet Stalker or Blackmailer! to

    Panel on Tuesday 13th March

    The benevolent Internet promotes expression, collaboration and experimentation. But the current legal scheme can make the Internet a place where digital tracks persist long after their intended use. In a ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)