Want to know what's on now and next? Try now.lanyrd.com!

Showing 18 sessions in Capital Ballroom B

Your current filters are…

Clear

  1. We Made This, and It's Not an Ad to

    Solo on Friday 9th March

    What if agencies and marketers created products and services, not just ads? And what if they made these things for themselves, not just for clients? They do. But tackling things ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  2. It's Alive: Interactive Machines That Captivate to

    Panel on Friday 9th March

    Check out four teams that have combined machines, specialized interactive software and the web to create rich interactive experiences. The result: Raving audiences and media buzz. Breakthrough interactive machines including ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  3. Influence: It's in Your Genes to

    Dual on Saturday 10th March

    More and more marketers are looking to tap into data to determine a value on a person. Tools like Klout, PeerIndex, and Kred are developing their businesses around your influence. ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  4. How Your Data Can Predict the Future to

    Solo on Saturday 10th March

    Today, we have data – lots of it. We can process information – in many ways. We have models to understand our process. With these tools and a dash of ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  5. Rebuilding LEGO to

    Solo on Saturday 10th March

    In June 2003, Jørgen Vig Knudstorp presented the results of his internal study to the Board of LEGO. In a devastating report, he told them that 2003 was going to ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  6. FOMO: How Can Brands Tap into Fears of Missing Out to

    Solo on Saturday 10th March

    We’re in a FOMO state of mind, and it isn’t pretty. That’s Fear Of Missing Out, for those of you who’ve missed out on the acronym. Today we are exposed ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  7. Coolhunting and Coolfarming with Social Media to

    Panel on Saturday 10th March

    'Coolhunting' was conceived by the author/futurist William Gibson in his novel "Pattern Recognition." 'Cool hunting' is now an active research area at the MIT Center for Collective Intelligence. If past ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  8. Sex Nets: Pickup Artists vs. Feminists to

    Salon on Saturday 10th March

    Are sex-positive feminism and pickup artistry inherently opposed? Are they possibly dependent on each other? In recent years, the popularity of the pickup artist movement has placed the subject in ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  9. Consumer Patterns Revealed by Dating Site Insiders to

    Panel on Sunday 11th March

    Why is it that out of 40M online daters in the U.S., only 1.3M are on the largest paid site? Even dating sites that don’t brand themselves as catering to ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  10. How Brain Science Turns Browsers into Buyers to

    Panel on Sunday 11th March

    Need to boost website conversion and sales? Want to accomplish more with fewer resources? You need to appeal to and engage your customer’s brain. The vast majority of your buyer’s ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  11. Customers Are Irrational: Stop Fighting It to

    Solo on Sunday 11th March

    Why do people knock wood for luck? Why do people press elevator buttons 20 times, even though they know it won’t make the elevator come any faster? People are irrational. ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  12. Brands with Benefits: Hooking Up with Good Deals to

    Panel on Sunday 11th March

    Are your customers in a long-term relationship with your brand? Do you get the feeling they are just looking for a one night stand? Or is it just…complicated? Today’s frugal ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  13. Don't Just Sell Things: Change the World to

    Panel on Sunday 11th March

    Our world is changing: the planet is warming, the population is growing, the water supply is being threatened and financial systems are suffering. Traditional ways of conducting business and developing ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  14. Big Business: The Future of Marijuana Journalism to

    Salon on Sunday 11th March

    Gawker says William Breathes, the nation’s first medical marijuana critic, has the “best job in journalism,” which may be why he’s been featured by the New York Times, CNN and ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  15. How to Be Strategically Unlikeable Online to

    Dual on Monday 12th March

    For every brand turning on a new listening program or focusing on engaging their users online there is a lot of attention on the topic of social media strategy. Brands ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  16. Building Digital Products with Passionate Users to

    Panel on Monday 12th March

    Your idea is hot. You have killer technology. You have angel investors on speed-dial. Your product mashes up the coolest APIs and you managed to navigate the shark-infested waters of ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  17. Data Breaches: Taking the Bull by the Horns to

    Panel on Monday 12th March

    Over the past year, 90% of businesses have been hit by at least one IT security breach. What does this mean? Businesses should consider breaches a statistical certainty and be ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)

  18. En/Forced Femme: Sex Workers and Social Media to

    Salon on Monday 12th March

    Social media has become ubiquitous, with everyone from celebrities to businesses jumping on the chance to communicate with customers directly. It comes as no surprise that sex workers have equally ...

    At InterContinental Stephen F. Austin, Capital Ballroom B (map)