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Browse all sessions at Austin 2012

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  1. @TVEngagement: Does Social Media Drive TV Ratings? to

    Panel on Friday 9th March

    Social media companions and multiscreen viewing experiences are now as synonymous with premiere, primetime television as your living room couch. However, what does all this multitasking and social engagement mean ...

    At Omni Downtown, Capital Ballroom (map)

  2. Branding Without Bullshit: Building Social Media-Proof Brands to

    Panel on Friday 9th March

    Consumers don’t believe marketing. We believe our experiences. Our friends’ experiences. Even complete strangers’ experiences. In an always-on, social media-enabled world, consumer experiences – and consumers’ willingness to share them ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  3. Brands As Patterns to

    Panel on Friday 9th March

    Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a ...

    At Austin Convention Center, Ballroom A, 1st floor (map)

  4. Building a Jewish Presence Through Social Media to

    Panel on Friday 9th March

    Quick and effective communication may run afoul of traditional Jewish culture for the “The People of the Book.” Consuming information in 140 characters requires true customization of message. Branding a ...

    At Austin Convention Center, Room 5ABC, 3rd floor (map)

  5. CNN's Black in America / Silicon Valley: Aftermath to

    Panel on Friday 9th March

    In the summer of 2011, New Me, the first technology accelerator focused on African American's was launched. The inaugural class was covered by the CNN documentary "Black in America" along ...

    At Austin Convention Center, Room 6AB, 3rd floor (map)

  6. Digital vs. Print: Storyboard to Digital Delivery to

    Panel on Friday 9th March

    This panel offers an insider’s guide into the process behind creating customized digital magazine content and configuring it for delivery across multiple mobile devices. Moderated by Next Issue Media CTO, ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D, 3rd floor (map)

  7. Get Smart! Hack Your Brain for Peak Performance to

    Panel on Friday 9th March

    The “quantified self” trend of tracking and tweaking physical performance is all the rage in Silicon Valley, especially among type-A data geeks and weekend-warriors hoping to gain an athletic edge. ...

    At Hilton Austin Downtown, Salon H, 6th floor (map)

  8. Making a Grand Entrance: How to Launch a Product to

    Panel on Friday 9th March

    You have the vision, you have the product, and you have the funding; it’s your time to make a splash. How do you turn a brilliant vision into a successful ...

    At Hilton Austin Downtown, Salon B (map)

  9. OMG Your RFP Is Killing Me to

    Panel on Friday 9th March

    RFPs are like online dating. The WORST KIND of online dating. Imagine an online dating experience where all users have uniform information provided, one picture (and there's no telling how ...

    At Austin Convention Center, Ballroom BC (map)

  10. Popping Your Bubble: Stories of the Digital Divide to

    Panel on Friday 9th March

    At SXSW 2011, there were tweets where people were just coming to the realization that not everyone out there has a smart phone or tablet. This panel is designed to ...

    At Sheraton Austin Hotel at the Capitol, Creekside I & II (map)

  11. Raise Your Profile Using SXSW to

    Panel on Friday 9th March

    It takes a lot of money and effort to get to SXSW. Now that you've made it to Austin for the big event, what are the tips, tricks, and best ...

    At Austin Convention Center, Room 12AB, 4th floor (map)

  12. Sex on the Web – The Sabotage of Relationships? to

    Panel on Friday 9th March

    People want to confess who they are to someone, anyone. And they want to discover who they are through that dialogue. Bonding occurs through disclosure and empathetic acceptance of that ...

    At Driskill Hotel, Driskill Ballroom, Mezzanine (map)

  13. Social Change, Social Media & Social Filmmaking to

    Panel on Friday 9th March

    Bringing together top filmmakers, change agents & digital communicators, this panel will share practical tips, tools & tactics for activists, non-profit pros, volunteers & creatives to affect social change through ...

    At Austin Convention Center, Room 9ABC, 3rd floor (map)

  14. The Future of Lifestyle Media to

    Panel on Friday 9th March

    Lifestyle media is big business. And in a down economy, DIY culture (sewing, canning, etc.) has seen a trendy resurgence. But the lifestyle industry is rapidly changing. How can you ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  15. Why Invest in Health Tech? to

    Panel on Friday 9th March

    Why Invest in Health Tech? Education, Inspiration, and Funding Advice for (Social) Health Tech Startups. This session is sponsored by Health 2.0 and Boehringer Ingelheim

    At Hilton Austin Downtown, Salon A, 4th floor (map)

  16. Design from the Gut: Dangerous or Differentiator? to

    Panel on Friday 9th March

    The internet is a never-ending data source. Through it we are able to monitor visitor activity, study traffic patterns, and use these analytics to help guide users in the directions ...

    At Austin Convention Center, Ballroom BC (map)

  17. Enhanced Interrogation: The Modern-Day Interview to

    Panel on Friday 9th March

    You've updated LinkedIn. Created your about.me profile. Nailed your elevator pitch. Congratulations! You finally landed that elusive interview. Now what? Demand for talent in the tech industry is supposedly at ...

    At Driskill Hotel, Citadel (map)

  18. Give Me an Invite! Creating User Demand at Launch to

    Panel on Friday 9th March

    Nobody likes waiting in line, whether for a party or an exclusive beta invite, unless they can skip it or be the “cool kid” who doles out invites to friends. ...

    At Hilton Austin Downtown, Salon C, 4th floor (map)

  19. How to Lose Co-Founders and Alienate Startups to

    Panel on Friday 9th March

    Most startup entrepreneurs, investors and incubators will tell you that two founders are better than one. What they won't tell you is two founders are more likely to try to ...

    At Hilton Austin Downtown, Salon D, 4th floor (map)

  20. Hyper Local Public TV Station Models: Content 3.0 to

    Panel on Friday 9th March

    How are public television stations positioning themselves for the future? Are they producers, curators of existing content or simply another model all together? The legacy model of public TV is ...

    At Sheraton Austin Hotel at the Capitol, Creekside I & II (map)

  21. Political Humor 2.0: Teh Internetz R Leaking to

    Panel on Friday 9th March

    In an election year that is as divisive as any in recent memory, a snarky, slightly jaded and unflinching group of funny folk are taking action and making an impact ...

    At Austin Convention Center, Room 12AB, 4th floor (map)

  22. Potterize It! Sharing the Magic of Fan Culture to

    Panel on Friday 9th March

    Pottermore. MuggleNet. The Leaky Cauldron. Huge conferences like Infinitus 2010 and LeakyCon 2011. What makes Potter fan communities thrive? Is the success simply due to the size of the fandom, ...

    At Omni Downtown, Capital Ballroom (map)

  23. Queer Viral Practices in New Media Art and Theory to

    Panel on Friday 9th March

    In this panel, we will focus on queer new media art and philosophy that uses and intervenes into the viral to form a radical politics of revolt and utopia. Viral ...

    At Austin Convention Center, Room 10AB, 3rd floor (map)

  24. Show Me the Money: Where to Get Funding and What Are They Interested In? to

    Panel on Friday 9th March

    Show Me The Money: Where to get funding and what are they interested in? Presentations by VC's, Health Incubators (e.g. Blueprint Health and Startup Health), and other funders. This session ...

    At Hilton Austin Downtown, Salon A, 4th floor (map)

  25. SoLoMo Redefined: Next Gen Social Local Mobile to

    Panel on Friday 9th March

    The combination of mobile + social + local is a powerful, yet misunderstood, communication channel. When people hear about it, they often conjure up a “Minority Report” world where companies ...

    At Hilton Austin Downtown, Salon FG (map)

  26. Speed Tweaks: How Fast Can Audiences Drive Edits? to

    Panel on Friday 9th March

    When it comes to shaping video content for target audiences, how real-time can we get? Dynamic iMedia allows digital agencies to track who's watching what content, where they're watching it, ...

    At Austin Convention Center, Room 18ABCD, 4th floor (map)

  27. The Power of Visual Storytelling to

    Panel on Friday 9th March

    A story can be told in a million different ways and constantly improving technology makes it even more fun for anyone to tell their story in their own unique way. ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D, 3rd floor (map)

  28. This New House: Featuring Bob Vila to

    Panel on Friday 9th March

    Bob Vila remains a household name, 32 years after the premiere of his first TV series, “This Old House.” Many consider him the father of reality television. How does digital ...

    At InterContinental Stephen F. Austin, Capital Ballroom A (map)

  29. This Will Blow Your Mind: The Prius-Inspired Bike to

    Panel on Friday 9th March

    The Prius X Parlee (PXP) bike asks the world to consider: “What if the Prius weren’t a car?” Inspired by the Prius philosophy, the PXP is the latest innovation from ...

    At Hilton Austin Downtown, Salon H, 6th floor (map)

  30. Your Brain on Multitasking to

    Panel on Friday 9th March

    We all have a zillion tasks that need to be done now. Does multitasking help you work more efficiently and productively? Or does it allow you to do lots of ...

    At Marriott Courtyard Austin Downtown/Convention Center, Brazos (map)

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