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Browse all sessions at Austin 2012

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  1. Can Growing a Moustache Change the World? to

    Core Conversation on Friday 9th March

    Movember is a global movement committed to raising awareness and funds for critical men’s health issues. Over the last seven years, Movember has grown from a handful of friends in ...

    At Austin Convention Center, Room 8A, 3rd floor (map)

  2. Effective Social Media Presence in Higher Ed to

    Core Conversation on Friday 9th March

    Higher education isn't known for early adoption of innovation. As an industry, it tends to lag behind. This has been generally true of social media implementation as well. And yet ...

    At InterContinental Stephen F. Austin, Assembly Room (map)

  3. Hacking SXSW for Smiles and DorkBot Street Cred to

    Core Conversation on Friday 9th March

    How do we take social media off laptops and phones and create real-world devices that surprise and delight? First, we take the top Arduino hackers around the globe and give ...

    At Hilton Austin Downtown, Room 616AB (map)

  4. How to Be Acquired & Stay Happy to

    Core Conversation on Friday 9th March

    Congratulations: you've been acquired! First comes an initial high from the money and the attention. Often company acquisitions that seem like a great idea result in disappointment, a mass exodus, ...

    At Marriott Courtyard Austin Downtown/Convention Center, Rio Grande Ballroom (map)

  5. Seafood Watch vs. Yelp: Future of Social Food to

    Core Conversation on Friday 9th March

    World food systems hang in a balance--the latest tech only hints at what’s coming. Consider the future of social tools with us, using a seafood lens. DNA testing, barcode scanning, ...

    At Hilton Austin Downtown, Room 616AB (map)

  6. Small Business Career Thinking in a Large Company to

    Core Conversation on Friday 9th March

    Applying lessons learned from running a small consulting company to working in a large corporation. We don't all work for small, sexy startups. The majority of us work for large, ...

    At Marriott Courtyard Austin Downtown/Convention Center, Rio Grande Ballroom (map)

  7. Smokey Bear Tweetup to

    Core Conversation on Friday 9th March

    Smokey Bear has been a national icon since 1944 and has had a Twitter icon since 2010. Meet Smokey and the man behind the bear's tweets. While Smokey usually reminds ...

    At InterContinental Stephen F. Austin, Assembly Room (map)

  8. Sparking Real World Action with Social Media to

    Core Conversation on Friday 9th March

    Join this fun, interactive core conversation and learn best practices and practical tips for using your social media voice to spark social action in the real world. Whether you care ...

    At Austin Convention Center, Room 8A, 3rd floor (map)

  9. Entertain or Fail: Brands As the New Publishers to

    Core Conversation on Saturday 10th March

    Brands today have more consumers at their fingertips than any TV show or magazine could ever offer thanks to an abundance of multi-connected digital platforms. But entertaining those consumers on ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  10. Data Visualization for Social Change to

    Core Conversation on Saturday 10th March

    The power of data visualization as a tool for social change can no longer be ignored. Successfully illustrating vital data can help advocates maximize the impact of sound science in ...

    At Austin Convention Center, Room 8A, 3rd floor (map)

  11. Does Free Content Cannibalize Your Paid Consulting to

    Core Conversation on Saturday 10th March

    How Much Do You Open Your Kimono? Does "Thought Leadership" Imperil Your Ability to Monetize What You Know? Does giving away info snacks enable you to sell knowledge meals, or ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  12. NFC: No Freakin' Chance? to

    Core Conversation on Saturday 10th March

    Ask the average American about NFC and they’ll tell you that the New York Giants are the champs. For all the musing the tech community loves to make about NFC, ...

    At Hilton Austin Downtown, Room 616AB (map)

  13. Reflections of a Zen Digital Nomad to

    Core Conversation on Saturday 10th March

    In November of 2009 I gave away all my worldly possessions to a family that lost everything in a fire, and started the first great adventure of my life. Since ...

    At Marriott Courtyard Austin Downtown/Convention Center, Rio Grande Ballroom (map)

  14. Y Rappers R Better Marketers Than U to

    Core Conversation on Saturday 10th March

    To quote Jay-Z, “I’m not a businessman, I’m a business, Man.” No one connects more deeply with their audiences than rappers. They're fearless marketers -- stirring up trouble, grabbing the ...

    At InterContinental Stephen F. Austin, Assembly Room (map)

  15. Crowd Sourcing Community Projects Like Tom Sawyer to

    Core Conversation on Saturday 10th March

    Customers are part of your culture. By inviting them to participate in your campaigns and community, you can speed progress, gain candid market insight, and have some fun. This conversation ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  16. Do People Really Want Participatory Government? to

    Core Conversation on Saturday 10th March

    President Obama’s Open Government Directive established a system of transparency, public participation, and collaboration. Federal agencies were required to expand citizen participation, leading to an abundance of dialogs, town halls, ...

    At Austin Convention Center, Room 8A, 3rd floor (map)

  17. Does Real Time Data Make Us Better Consumers? to

    Core Conversation on Saturday 10th March

    Real-time data can enslave or set you free. It can also make you dumber. The combination of feedback loops and real-time data can cause great shifts in behavior very quickly. ...

    At Hilton Austin Downtown, Room 616AB (map)

  18. How Brands Build Advocates By Anticipating Needs to

    Core Conversation on Saturday 10th March

    Why are brands constantly pissing us off online? Despite the opportunities for engagement that digital technologies provide, most companies’ customer service-focus has been reactionary. Brands only reach out to their ...

    At InterContinental Stephen F. Austin, Assembly Room (map)

  19. The Freelance Rockstar to

    Core Conversation on Saturday 10th March

    Working independently. It's fairly common in the tech world, but there are also many, many misconceptions and stereotypes. Josh has been working independently as a developer for the better part ...

    At Marriott Courtyard Austin Downtown/Convention Center, Rio Grande Ballroom (map)

  20. 11 Reasons QR Codes Are Not Engaging Consumers to

    Core Conversation on Saturday 10th March

    Little squares made up of various black and white boxes, you’ve seen them on bus shelters, inside of mass transit, or in magazines. You’ve probably wondered “what the hell is ...

    At Hilton Austin Downtown, Room 616AB (map)

  21. Best Practices for Supervising Millennials to

    Core Conversation on Saturday 10th March

    This new group of workers, raised with technology and praise, brings a new set of expectations and demands. From leveraging interns and volunteers, to hiring younger workers, learning how to ...

    At Marriott Courtyard Austin Downtown/Convention Center, Rio Grande Ballroom (map)

  22. How Meaningful Design Can Save the World to

    Core Conversation on Saturday 10th March

    The mission: To create a visually impactful, cutting edge online user experience that encourages people to take action for your cause. No sweat, right?For designers working in the non-profit sector, ...

    At Austin Convention Center, Room 8A, 3rd floor (map)

  23. Rise of the Indie Web to

    Core Conversation on Saturday 10th March

    10 years ago nearly everyone at SXSW Interactive was known by their own personal site or blog. What happened? Over time we shifted our creative energies to the emergent "social ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  24. Your Marketing Sucks: Why You Need to Think Local to

    Core Conversation on Saturday 10th March

    Every consumer is local. They live in a community. They’re engaging and interacting in their favorite places, online and offline. And much of today’s marketing misses the mark when it ...

    At InterContinental Stephen F. Austin, Assembly Room (map)

  25. Erasing Lines Between Physical and Digital Worlds to

    Core Conversation on Saturday 10th March

    Your mobile device can tap into an invisible highway, the lifeblood of the digital world, in exciting and wholly unexpected ways. It can show you where you are, let you ...

    At Hilton Austin Downtown, Room 616AB (map)

  26. How to Break Through the Noise with Great Events to

    Core Conversation on Saturday 10th March

    By now, every good marketer knows that bringing people together in the real world is a powerful tool for building a community around your company. Despite all our cool social ...

    At InterContinental Stephen F. Austin, Assembly Room (map)

  27. Let's Talk Video for Social Change to

    Core Conversation on Saturday 10th March

    With great images, powerful music and rich, authentic stories, videos can influence real change in our world. The question that businesses and organizations have to ask is, "Which stories resonate ...

    At Austin Convention Center, Room 8A, 3rd floor (map)

  28. Monetizing Mommy to

    Core Conversation on Saturday 10th March

    It’s no secret that the blogosphere sees mommy blogs as synonymous with spit up and sippy cups. As a result, most assume that the cash that does trickle in for ...

    At Sheraton Austin Hotel at the Capitol, Capitol View North (map)

  29. Screw the Job Market: Young + Passionate ≠ Broke to

    Core Conversation on Saturday 10th March

    Yes, you are an expert. Yes, you can make money doing your own thing. No, you don’t have to work for the next hot start-up or within the confines of ...

    At Marriott Courtyard Austin Downtown/Convention Center, Rio Grande Ballroom (map)

  30. The White House on the Road to

    Core Conversation on Saturday 10th March

    With the commoditizaion of digital technologies for engagement, organizations are beginning to see the opportunity to go one step further by bridging the gap between the virtual and the physical ...

    At Austin Convention Center, Room 10AB, 3rd floor (map)

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