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Browse all sessions at Austin 2012

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  1. Newsjacking: How to Inject Your Ideas to

    Book Reading on Friday 9th March

    The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  2. Meaningful Use and Beyond: Health Software etc. to

    Book Reading on Friday 9th March

    What is an Electric Health Record (EHR)? In the HITECH Act, the Federal Government both answered the question and rendered it moot. They created a new term, "meaningful use." An ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  3. Unstuck: Get (and Keep) Your Creativity Flowing to

    Book Reading on Friday 9th March

    Has your creative engine stalled out? Don’t worry; you’re in good company. Everyone needs a creative tune-up from time-to-time and this is where you’ll get the tools for the job. ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  4. The Accidental Creative to

    Book Reading on Friday 9th March

    For creatives in today's workplace, it sometimes feels like the mandate is "make it brilliant, or start working on your resume." At the same time, creativity often seems like some ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  5. Uncertainty: Fuel for Brilliance to

    Book Reading on Friday 9th March

    Drawing upon a wealth of leading research, neuroscience, case-studies and personal experience from his new book - Uncertainty: Turning Fear & Doubt Into Fuel for Brilliance - Fields reveals a ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  6. Digital Vertigo to

    Book Reading on Saturday 10th March

    On the Internet, sharing is a trap. Today's digital cult of the social - which encourages us all to share our ideas, our habits, our friends, even our possessions on ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  7. Programming Social Applications to

    Book Reading on Saturday 10th March

    Services like Facebook and Google+ have ingratiated themselves into our online relationships through our social graphs. The problem is that the methods we use for connecting to each other is ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  8. Likeable Social Media to

    Book Reading on Saturday 10th March

    Are you using social media the right way in order to grow your brand? By following Dave Kerpen's 18 ways to succeed, your brand can become irresistible in the social ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  9. Salary Tutor: Become a Salary Negotiation RockStar to

    Book Reading on Saturday 10th March

    You've networked like a politician, found your dream job, and nailed the interview. It's crunch time, and the Evil HR Lady leans back and asks: "Sooo… what kind of salary ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  10. A Creator's Guide to Transmedia Storytelling to

    Book Reading on Saturday 10th March

    Transmedia is definitely a buzzword these days, and forward-thinkers from Madison Avenue to Hollywood are trying to get up to speed about what it is and how to get in ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  11. The Social Organization to

    Book Reading on Saturday 10th March

    Not all organizational challenges or objectives are best handled by social communities of employees, advocates, fans, etc. Gartner explains how to determine when a community can get the job done ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  12. Winning the Story Wars to

    Book Reading on Saturday 10th March

    Everyone in marketing is shouting “TELL STORIES!” in perfect unison from their various feeds. But what is a good story? And how can you make yours great? In 60 idea-packed ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  13. Material Change-Tackling Human Rights with Artists to

    Book Reading on Sunday 11th March

    Story-telling is a process for healing. As we hold in our hands the technology to address global problems, we can foster a new world of creativity & community through individual ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  14. The Power of Unpopular to

    Book Reading on Sunday 11th March

    You probably never thought you'd want to build an unpopular brand, but branding rules have changed. Considering that every successful brand in history is inherently unpopular with a specific demographic, ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  15. The Science of Habits: Why We Do What We Do to

    Book Reading on Sunday 11th March

    Why do some people and companies seem to change easily, while others struggle for years? How do firms like Target, Apple and Proctor and Gamble anticipate (and manipulate) shoppers' habits? ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  16. The Plugged-In Manager to

    Book Reading on Sunday 11th March

    These are times of rapid change. Innovative technologies—from the latest social media platforms to high-tech automated warehouses—reinvent the way we do work every day. Globalization and new nonlinear career paths ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  17. The B2B Social Media Book to

    Book Reading on Sunday 11th March

    This session is a book reading of the forthcoming, The B2B Social Media Book: Become a Marketing Superstar By Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email and More to ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  18. Roads to Power to

    Book Reading on Sunday 11th March

    From 1790 to 1830, the first government-sponsored information revolution hit Europe, an interkingdom highway system of thousands of miles of roads that connected London with her capital cities. How deep ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  19. Discardia: More Life, Less Stuff to

    Book Reading on Sunday 11th March

    Let go of everything that doesn't make your life awesome! With three key principles and numerous practical tips, Discardia helps you solve specific issues, carve away the nonsense of physical ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  20. Oh, the Places You'll End Up Hanging Around! to

    Book Reading on Sunday 11th March

    BOOK READING: The Bygone Bureau (bygonebureau.com) presents their first book, "Oh, the Places You’ll End Up Hanging Around!" (Quirk Books/Random House; due out spring of 2012), an earnest, humorous essay ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  21. 101 Social Media Tactics for Nonprofits to

    Book Reading on Monday 12th March

    Co-authors Melanie Mathos and Chad Norman will share a preview of the recently released book 101 Social Media Tactics for Nonprofits, which is available in the SXSW bookstore. This book ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  22. Get Bold: Using Social Media to

    Book Reading on Monday 12th March

    Social Media has come a long way from the early days of Facebook, Twitter and YouTube. We have all felt its impact in marketing and public relations, but the pace ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  23. How to Remember Anything: A Teach Yourself Guide to

    Book Reading on Monday 12th March

    "How to Remember Anything" shows how a radically improved memory can add real value in life and in business and can help build your career. Mark Channon, Actor, Hypnotherapist, Product ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  24. HOW: Why HOW We Do Anything Means Everything to

    Book Reading on Monday 12th March

    In today's interconnected and even morally interdependent world, we rise and fall together. The way to forge a better, more sustainable path of growth and progress lies in the realm ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  25. Kill the Company to

    Book Reading on Monday 12th March

    According to IBM’s 2010 CEO Survey, the pace of change is accelerating and next-generation businesses must thoughtfully build and sustain the right corporate culture to remain relevant through turbulent times. ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  26. 76 Rules for Outperforming the Competition to

    Book Reading on Monday 12th March

    At Austin Convention Center, Ballroom G, 4th floor (map)

  27. What Large Companies Can Learn from Startups to

    Book Reading on Monday 12th March

    Google, Facebook, and Twitter were all startups once. Today they are some of the world’s most successful companies because they learned the first lesson to succeeding in a digital economy: ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  28. The Big Squeeze: Communications Crisis in America to

    Book Reading on Monday 12th March

    My new book, The Big Squeeze, will be coming out from Yale Press after SXSW, and I'll have a chapter for attendees. Did you know that a couple of enormous ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  29. The $100 Startup to

    Book Reading on Monday 12th March

    In the strange new world of micro-entrepreneurship, roaming, independent publishers operate from Buenos Aires and Bangkok. Indian bloggers make $200,000 a year. Product launches from one-man or one-woman businesses bring ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  30. Digital Leaders Are Made, Not Born. But How!? to

    Book Reading on Monday 12th March

    We all have a little Jeremy Lin or Linsanity in us. We all want to achieve greatness. To leave a digital stamp today and forever. In this entertaining session best ...

    At Austin Convention Center, Ballroom G, 4th floor (map)