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Showing 4 sessions about Content Strategy on Saturday 10th March

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  1. Rise of Analytics: Impacting the Editorial Process? to

    Dual on Saturday 10th March

    The rapid proliferation of choices at the readers' fingertips for accessing content has made the editor's job more complicated than ever. Behavioral analytics will uncover when readers want what content, ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  2. Rude Awakening: Content Strategy Is Super Hard to

    Panel on Saturday 10th March

    It's official: "content strategy" has become a trendy buzzword phrase that everyone is using to describe everything remotely related to content. SEO content strategy! Social media content strategy! Content marketing ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D, 3rd floor (map)

  3. Copy Matters: Content Strategy for the Interface to

    Panel on Saturday 10th March

    When it comes to space-constrained interface content (from the web down to the smallest smartphone app), every word has to communicate something important and create value. The problem? Typical content ...

    At Sheraton Austin Hotel at the Capitol, Capitol E-H, 3rd floor (map)

  4. Tracking Trends to Make Great Content to

    Future15 on Saturday 10th March

    There's an adage in journalism that three of anything makes a trend. But, you and your two pals 'liking' something doesn't make it the next big thing. Internet trends are ...

    At Hyatt Regency Austin, Texas Ballroom 4-7 (map)

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