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  1. Brands As Patterns to

    Panel on Friday 9th March

    Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a ...

    At Austin Convention Center, Ballroom A, 1st floor (map)

  2. Rethinking Civilization for the Social Age to

    Solo on Friday 9th March

    The continuing global economic and political crisis should be wakeup call to the world. We need to rethink and rebuild many of the organizations and institutions that have served us ...

    At Austin Convention Center, Exhibit Hall 5 (map)

  3. The Cloud as Skynet: Conquering Digital Overload to

    Solo on Friday 9th March

    Everybody talks about the “cloud” as if it is a digital savior. A beautiful white fluffy (free) cloud on a blue-sky day. Sounds nice, huh? But what if it’s a ...

    At Austin Convention Center, Ballroom EF (map)

  4. Wireless Wellness: App-tastic or Just Fun & Games? to

    Dual on Friday 9th March

    Imagine an app that could cut saturated fat from your diet. Or one that could cure gingivitis. Well, while technology has had a big role in making us more sedentary, ...

    At Austin Convention Center, Ballroom D, 4th floor (map)

  5. Fireside Chat with Vic Gundotra on Google+ to

    Dual on Friday 9th March

    Vic Gundotra will participate in a fireside chat with Guy Kawasaki to discuss the Google+ project. Vic will share how the product has grown since the initial launch, some of ...

    At Austin Convention Center, Ballroom D, 4th floor (map)

  6. Gamify and Socialize: Beyond the Buzzwords to

    Dual on Friday 9th March

    Bing Gordon knows how to spread magic dust: Look anywhere from Amazon to Zynga. A master of disruption, he's blessed with 20/20 vision into all things gaming and social. Go ...

    At Austin Convention Center, Exhibit Hall 5 (map)

  7. A Crash Course in Becoming SuperBetter to

    Solo on Friday 9th March

    In 2009, a mild traumatic brain injury changed the way that game designer Jane McGonigal thought about everything -- literally. She spent a year recovering -- struggling to think clearly, ...

    At Austin Convention Center, Exhibit Hall 5 (map)

  8. The Lean Startup: The Science of Entrepreneurship to

    Solo on Friday 9th March

    The Lean Startup debuted at #2 on the New York Times bestseller list. This talk draws on stories and insights from the book, explaining the new science of entrepreneurship. Most ...

    At Austin Convention Center, Ballroom D, 4th floor (map)

  9. Why Happiness Is the New Currency to

    Panel on Friday 9th March

    Moments of joy... moments of happiness... moments of gratitude. These are all moments that describe our lives. It is very easy to mistake these as only moments that happen in ...

    At Austin Convention Center, Ballroom EF (map)

  10. The Start-Up of YOU: 21st Century Career Strategy to

    Dual on Saturday 10th March

    Renowned entrepreneur and investor Reid Hoffman and entrepreneur/author Ben Casnocha present a new blueprint for managing your career. You will learn the best practices of some of the most successful ...

    At Austin Convention Center, Exhibit Hall 5 (map)

  11. Top Chef: How Transmedia is Changing TV to

    Panel on Saturday 10th March

    Bravo’s interactive late-night talk show, “Watch What Happens Live,” is coming to SXSW. Meet the on and off-screen digital mavens, including the show’s host Andy Cohen, Tom Colicchio (“Top Chef” ...

    At Austin Convention Center, Ballroom D, 4th floor (map)

  12. Emotional Equations to Connect with Your Customers to

    Solo on Saturday 10th March

    Chip Conley is the founder and was the CEO of America's second largest boutique hotel company. Initially, he thought he needed to be superhuman to be successful, but after two ...

    At Austin Convention Center, Ballroom EF (map)

  13. Hunt or Be Hunted: Get the Design Job You Want to

    Panel on Saturday 10th March

    ”Matchmaker, matchmaker, make me a match, find me a find, catch me a catch…”,lyrics from Fiddler on the Roof about finding a perfect partner. Wouldn’t it be great if you ...

    At Austin Convention Center, Ballroom D, 4th floor (map)

  14. How to Read the World to

    Keynote on Saturday 10th March

    Politically-active, technology-loving comedian Baratunde Thurston will spark a thought-provoking discussion about the role of technology, comedy and satire in transforming the world around us.

    At Austin Convention Center, Exhibit Hall 5 (map)

  15. Catch Me If You Can: Frank Abagnale 10 Years Later to

    Solo on Saturday 10th March

    Frank Abagnale’s rare expertise began more than 40 years ago when he was known as one of the world's most famous confidence men. Between the ages of 16 and 21, ...

    At Austin Convention Center, Ballroom EF (map)

  16. Making the Real World Easier to Use to

    Dual on Saturday 10th March

    The term "social media" is quickly becoming obsolete. The social graph is moving from our computers into the real world, and soon everything we experience will be overlaid with the ...

    At Austin Convention Center, Exhibit Hall 5 (map)

  17. Read/Write Library: Mapping a City Through Media to

    Solo on Saturday 10th March

    Read/Write Library is a replicable project that uses local media to examine a region’s creative, political and intellectual interdependencies, creating a visible network of primary sources. We hope to make ...

    At Austin Convention Center, Room 6AB, 3rd floor (map)

  18. The Secret Lives of Links to

    Solo on Saturday 10th March

    Links are the molecular bonds of our web sites, holding all the pages together. They are the essence of a web site. Yet, what do we really know about them? ...

    At Austin Convention Center, Ballroom D, 4th floor (map)

  19. Abundance: The Future Is Better Than You Think to

    Solo on Saturday 10th March

    Since the dawn of humanity, a privileged few have lived in stark contrast to the hardscrabble majority. Conventional wisdom says this gap cannot be closed. But it is closing—fast. Diamandis ...

    At Austin Convention Center, Ballroom EF (map)

  20. The View from Inside Rainn Wilson's Brainstem to

    Solo on Saturday 10th March

    The brainchild of actor Rainn Wilson (Dwight from NBC's The Office), SoulPancake is a movement to "Chew on Life's Big Questions" and tackle art, philosophy, creativity, and spirituality across multiple ...

    At Austin Convention Center, Exhibit Hall 5 (map)

  21. The Wars of Tech to

    Solo on Saturday 10th March

    It's easy to get caught up with the horse races of Facebook versus Google or Microsoft versus Apple or record labels versus the Internet. But in nearly 30 years of ...

    At Austin Convention Center, Ballroom D, 4th floor (map)

  22. Tapping Into America's Secret Sauce: Entrepreneurs to

    Solo on Sunday 11th March

    During this session, Steve Case, one of America’s most iconic entrepreneurs, and Tim O’Shaughnessy, CEO and co-founder of LivingSocial, will explore the role entrepreneurship plays in launching some of the ...

    At Austin Convention Center, Exhibit Hall 5 (map)

  23. The Nick Denton Interview: The Failure of Comments to

    Dual on Sunday 11th March

    The internet was supposed to allow media outlets not only to display the talent of their writers -- but to capture the intelligence of the audience. Remember that rhetoric? We've ...

    At Austin Convention Center, Ballroom EF (map)

  24. Computation and Its Impact on the Future to

    Solo on Sunday 11th March

    Stephen Wolfram is a distinguished scientist and inventor who is most recently known for the launch of the computational knowledge engine Wolfram|Alpha. Along with the computational software system Mathematica, Wolfram|Alpha ...

    At Austin Convention Center, Ballroom D, 4th floor (map)

  25. Ambient Location and the Future of the Interface to

    Keynote on Sunday 11th March

    UX designer Amber Case will share insights from her research in cyborg anthropology and talk about what really makes us human.

    At Austin Convention Center, Exhibit Hall 5 (map)

  26. Design. Build. Transform. to

    Solo on Sunday 11th March

    Emily Pilloton is a designer and builder, disguised as a high school teacher. In this session, she will tell the story of Studio H, a high school design/build curriculum based ...

    At Austin Convention Center, Ballroom EF (map)

  27. Kevin Systrom Interview: Inside Instagram to

    Dual on Sunday 11th March

    At Austin Convention Center, Exhibit Hall 5 (map)

  28. The Payment Revolution is Coming: Welcome to Interchange Zero to

    Solo on Sunday 11th March

    When money flows frictionlessly, good things happen. Good things for small businesses. Good things for consumers. Good things for the economy as a whole. The game layer and the mobile ...

    At Austin Convention Center, Ballroom D, 4th floor (map)

  29. Invention & Inspiration: Building a Better World to

    Solo on Monday 12th March

    Dean Kamen is a prolific inventor who has been compared to Edison for his contributions to humanity. Perhaps best known for inventing the Segway, Dean has also invented ground breaking ...

    At Austin Convention Center, Exhibit Hall 5 (map)

  30. Net Smart: How to Thrive Online to

    Solo on Monday 12th March

    In order to thrive online as individuals -- and for the health of the online commons -- we need to understand literacies of attention, crap detection, participation, collaboration, and network ...

    At Austin Convention Center, Ballroom EF (map)

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