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  1. @TVEngagement: Does Social Media Drive TV Ratings? to

    Panel on Friday 9th March

    Social media companions and multiscreen viewing experiences are now as synonymous with premiere, primetime television as your living room couch. However, what does all this multitasking and social engagement mean ...

    At Omni Downtown, Capital Ballroom (map)

  2. Brands As Patterns to

    Panel on Friday 9th March

    Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a ...

    At Austin Convention Center, Ballroom A, 1st floor (map)

  3. Building a Jewish Presence Through Social Media to

    Panel on Friday 9th March

    Quick and effective communication may run afoul of traditional Jewish culture for the “The People of the Book.” Consuming information in 140 characters requires true customization of message. Branding a ...

    At Austin Convention Center, Room 5ABC, 3rd floor (map)

  4. Change Happens: Improv for an Unpredictable World to

    Dual on Friday 9th March

    "You're fired." "The test results are positive." "We're out of beer." Change happens - how you handle it is up to you. Improv can help. In past SXSW workshops, we've ...

    At Marriott Courtyard Austin Downtown/Convention Center, Brazos (map)

  5. CNN's Black in America / Silicon Valley: Aftermath to

    Panel on Friday 9th March

    In the summer of 2011, New Me, the first technology accelerator focused on African American's was launched. The inaugural class was covered by the CNN documentary "Black in America" along ...

    At Austin Convention Center, Room 6AB, 3rd floor (map)

  6. Designing for Context to

    Workshop on Friday 9th March

    As designers take on new problems of convergence and ubiquity, we find ourselves facing new challenges. The products we create are accessed through multiple devices, different channels and a wide ...

    At Radisson Hotel & Suites Austin-Town Lake, Town Lake Ballroom (map)

  7. Digital vs. Print: Storyboard to Digital Delivery to

    Panel on Friday 9th March

    This panel offers an insider’s guide into the process behind creating customized digital magazine content and configuring it for delivery across multiple mobile devices. Moderated by Next Issue Media CTO, ...

    At Sheraton Austin Hotel at the Capitol, Capitol A-D, 3rd floor (map)

  8. Get Smart! Hack Your Brain for Peak Performance to

    Panel on Friday 9th March

    The “quantified self” trend of tracking and tweaking physical performance is all the rage in Silicon Valley, especially among type-A data geeks and weekend-warriors hoping to gain an athletic edge. ...

    At Hilton Austin Downtown, Salon H, 6th floor (map)

  9. How 21st Century Tools Are Disrupting Global Power to

    Solo on Friday 9th March

    It has become an article of faith that the United States and Europe are declining powers, that power is transferring from West to East, and from North to South. In ...

    At Hilton Austin Downtown, Salon J, 6th floor (map)

  10. Man vs. Algorithm: Online Video Curation Face-off to

    Dual on Friday 9th March

    Human or Machine? Who really knows what videos you're going to like best? Online video curation is in a heated battle between algorithmic curation and human, editorial selection. Let's settle ...

    At Austin Convention Center, Room 18ABCD, 4th floor (map)

  11. Newsjacking: How to Inject Your Ideas to

    Book Reading on Friday 9th March

    The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  12. OMG Your RFP Is Killing Me to

    Panel on Friday 9th March

    RFPs are like online dating. The WORST KIND of online dating. Imagine an online dating experience where all users have uniform information provided, one picture (and there's no telling how ...

    At Austin Convention Center, Ballroom BC (map)

  13. Perfect Timing: Evolving GLBT Suicide Prevention to

    Solo on Friday 9th March

    Luck favors the prepared. Build it and they will come. Pithy statements like these are recited on the belief that it takes movement to start action. Shortly before the “It ...

    At Austin Convention Center, Room 10AB, 3rd floor (map)

  14. Popping Your Bubble: Stories of the Digital Divide to

    Panel on Friday 9th March

    At SXSW 2011, there were tweets where people were just coming to the realization that not everyone out there has a smart phone or tablet. This panel is designed to ...

    At Sheraton Austin Hotel at the Capitol, Creekside I & II (map)

  15. Raise Your Profile Using SXSW to

    Panel on Friday 9th March

    It takes a lot of money and effort to get to SXSW. Now that you've made it to Austin for the big event, what are the tips, tricks, and best ...

    At Austin Convention Center, Room 12AB, 4th floor (map)

  16. Social Change, Social Media & Social Filmmaking to

    Panel on Friday 9th March

    Bringing together top filmmakers, change agents & digital communicators, this panel will share practical tips, tools & tactics for activists, non-profit pros, volunteers & creatives to affect social change through ...

    At Austin Convention Center, Room 9ABC, 3rd floor (map)

  17. Startup Marketing: Big Results with a Small Budget to

    Dual on Friday 9th March

    Are you struggling to market your startup? Do you have a great idea, but aren’t sure how to reach your audience and get customers? Even if you have the greatest ...

    At Hilton Austin Downtown, Salon D, 4th floor (map)

  18. The Cloud as Skynet: Conquering Digital Overload to

    Solo on Friday 9th March

    Everybody talks about the “cloud” as if it is a digital savior. A beautiful white fluffy (free) cloud on a blue-sky day. Sounds nice, huh? But what if it’s a ...

    At Austin Convention Center, Ballroom EF (map)

  19. The Concrete Jungle: Nature in an Urban Ecosystem to

    Dual on Friday 9th March

    For the first time in history, the majority of people worldwide are living in cities. What does this mean for ecosystems across the planet and how does this change the ...

    At Hilton Garden Inn Austin Downtown, Sabine, 2nd floor (map)

  20. Wireless Wellness: App-tastic or Just Fun & Games? to

    Dual on Friday 9th March

    Imagine an app that could cut saturated fat from your diet. Or one that could cure gingivitis. Well, while technology has had a big role in making us more sedentary, ...

    At Austin Convention Center, Ballroom D, 4th floor (map)

  21. Meaningful Use and Beyond: Health Software etc. to

    Book Reading on Friday 9th March

    What is an Electric Health Record (EHR)? In the HITECH Act, the Federal Government both answered the question and rendered it moot. They created a new term, "meaningful use." An ...

    At Austin Convention Center, Ballroom G, 4th floor (map)

  22. Design from the Gut: Dangerous or Differentiator? to

    Panel on Friday 9th March

    The internet is a never-ending data source. Through it we are able to monitor visitor activity, study traffic patterns, and use these analytics to help guide users in the directions ...

    At Austin Convention Center, Ballroom BC (map)

  23. Faster Design Decisions with Style Tiles to

    Workshop on Friday 9th March

    With responsive design designers need to rethink the process they go through to work with clients and developers to create successful visual designs. Rather than creating traditional comps, style tiles ...

    At Radisson Hotel & Suites Austin-Town Lake, Town Lake Ballroom (map)

  24. Fireside Chat with Vic Gundotra on Google+ to

    Dual on Friday 9th March

    Vic Gundotra will participate in a fireside chat with Guy Kawasaki to discuss the Google+ project. Vic will share how the product has grown since the initial launch, some of ...

    At Austin Convention Center, Ballroom D, 4th floor (map)

  25. Gamify and Socialize: Beyond the Buzzwords to

    Dual on Friday 9th March

    Bing Gordon knows how to spread magic dust: Look anywhere from Amazon to Zynga. A master of disruption, he's blessed with 20/20 vision into all things gaming and social. Go ...

    At Austin Convention Center, Exhibit Hall 5 (map)

  26. How to Be Acquired & Stay Happy to

    Core Conversation on Friday 9th March

    Congratulations: you've been acquired! First comes an initial high from the money and the attention. Often company acquisitions that seem like a great idea result in disappointment, a mass exodus, ...

    At Marriott Courtyard Austin Downtown/Convention Center, Rio Grande Ballroom (map)

  27. How to Lose Co-Founders and Alienate Startups to

    Panel on Friday 9th March

    Most startup entrepreneurs, investors and incubators will tell you that two founders are better than one. What they won't tell you is two founders are more likely to try to ...

    At Hilton Austin Downtown, Salon D, 4th floor (map)

  28. Hyper Local Public TV Station Models: Content 3.0 to

    Panel on Friday 9th March

    How are public television stations positioning themselves for the future? Are they producers, curators of existing content or simply another model all together? The legacy model of public TV is ...

    At Sheraton Austin Hotel at the Capitol, Creekside I & II (map)

  29. Juice Without Wires: The Future of Wireless Power to

    Dual on Friday 9th March

    Wireless Power is not a new technology. Like Bluetooth and Wi-Fi, it radically changes the way people are able to live their lives, offering new levels of mobility, convenience, and ...

    At Hilton Austin Downtown, Salon J, 6th floor (map)

  30. My Robotic Kitchen Planned This Dinner Party to

    Dual on Friday 9th March

    Dinner parties are the ultimate social experience that no digital technology will ever replicate. You sit face-to-face with others, sharing an experience that uses all five of your senses. It's ...

    At Hilton Austin Downtown, Salon K, 6th floor (map)

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